Midsize Show Roundtable Keynoters to Explain Unique Advantages of Midsize Shows

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Shows & Events
Midsize Show Roundtable Keynoters to Explain Unique Advantages of Midsize Shows

9/27/2022
ARLINGTON, VA - When Midsize Show Roundtable (MSR) debuts on November 17 in Pittsburgh, PA, the keynote address will be a conversation exploring the hidden leverage unique to shows with less than 125,000 net square feet of exhibits. Mark Thomas, President, Pittsburgh Business Alliance, and Andrew Ortale, Chief Sales Officer, VisitPITTSBURGH, will reveal how organizers can unlock local and regional data, riches, and resources.

"Midsize shows have midsize needs. That means they have options in terms of suppliers, destinations, and venues," said Sam Lippman, President, Lippman Connects, producers of MSR. "Since the economy is entering another round of uncertainty, organizers who know how to pull additional levers will be better positioned to thrive. MSR is all about making better decisions, and this session is going to help change the way midsize shows conduct business."

This keynote session will be a case study using the practices of the Pittsburgh Business Alliance, a non-governmental organization. Organizers of midsize shows will take away a previously unexplored perspective and practical steps to achieve all these benefits:

Justify planning decisions based on established facts and credible projections.
Demand factual criteria for deciding major contracts and reduce the influence of schmoozing.
Use negotiations to bridge the gap between what you need and what you have.
Discover regional/local resources that are a rich source of exhibitors, sponsors, speakers, and attendees.
Position your event as a business accelerator, delivering value to the business community.
Find previously unknown local stakeholders with marketing dollars available to your event.

Executives, directors, and managers of midsize shows can register through October 14 at the early-bird rate of only $295 - a savings of $100.00. MSR clients will gather for a Networking Reception and Dinner on November 16. They will convene the next morning for candid information exchange and networking, facilitated by Sam Lippman. More information is available at lippmanconnects.com/events/midsize-show-roundtable.

Lippman Connects produces information-sharing and networking experiences for exhibition and convention industry executives, managers, and professionals. The Lippman Connects portfolio includes Exhibition and Convention Executives Forum, Attendee Acquisition Roundtable, Exhibit Sales Roundtable, Large Show Roundtable, Midsize Show Roundtable, and Digital Summit. Learn more at www.lippmanconnects.com.

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