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EXHIBITOR Magazine Releases Results of 2017 Economic Outlook Survey
EXHIBITOR Media Group, the leader in trade show and corporate event marketing education, today announced the results of EXHIBITOR magazine’s 2017 Economic Outlook Survey, which queried more than 400 face-to-face marketing professionals.
“The results reveal reasons to be optimistic about the year ahead,” said Travis Stanton, editor of EXHIBITOR magazine. “First, one-half of respondents have at least tentative plans to purchase a new exhibit in 2017, with 26 percent reporting definite plans to do so. Plus, nearly nine out of 10 survey participants are confident that their trade show programs will achieve better results this year than last, citing everything from better execution to enhanced lead tracking and fulfillment capabilities as justification for their optimism.”
Additional data indicates that forty-eight percent of respondents are maintaining their 2016 trade show budgets, while 29 percent are receiving increases. Meanwhile, 79 percent describe their feelings about the economy as “optimistic” or “hopeful,” marking an increase of 9 percent compared to last year.
Comprehensive results from the 2017 Economic Outlook Survey will be published in the March issue of EXHIBITOR magazine.
About Exhibitor Media Group
The leader in trade show and corporate event marketing education, Exhibitor Media Group publishes the award-winning EXHIBITOR magazine, a monthly publication featuring best practices in trade show marketing. EXHIBITOR'S Learning Events include: EXHIBITORLIVE, the training conference for trade show and corporate event professionals; EXHIBITORFastTrak accelerated learning conferences; and EXHIBITOR eTrak, professional online learning. Exhibitor Media Group is also the founder and sponsor of CTSM (Certified Trade Show Marketer), the industry's only university-affiliated professional certification program. Learn more at www.ExhibitorOnline.com.
EXHIBITOR is a registered trademark, and EXHIBITORLIVE, EXHIBITORFastTrak, and EXHIBITOR eTrak, are trademarks of Exhibitor Publications, Inc. in the USA and other countries. All company and/or product names may be trade names, trademarks and/or registered trademarks of the respective owners with which they are associated.
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