Tablevogue Introduces Tailored Table Covers for Commercial Event Planners

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New Products
Tablevogue Introduces Tailored Table Covers for Commercial Event Planners

10/20/2016
Tablevogue fitted table covers are doing for folding tables what Dyson did for the vacuum. At first glance, tablecloths are an unlikely place to find game-changing innovation. But Floridian entrepreneur, Jane Birdwell, envisioned a superior design that is becoming recognized by industry leaders as a new product category, “tailored table covers.”

The tablecloth has been a highly valued event item for nearly 2,000 years. The tablecloth has been a highly valued event item for nearly 2,000 years. Table decor coverings, known as “drapes and throws” haven’t drastically changed in appearance or design since the fifteenth century - until now. Tablevogue has created an innovative product that solves longstanding issues around tablecloth performance and design. Constructed with a patented and protected stitched corner and pleat, Tablevogue tailored, fitted table covers are made specifically to fit standard size utility folding and banquet tables without the use of clips, pins, or skirts.

T Tablevogue is a genius idea that creates a new product category for table linens. At a time when the party and event category is exploding, Tablevogue’s better design and fabric has found a solid fan base of both consumers and commercial event planners.” said Ted Murphy, CEO of IZEA, a global powerhouse in brand building and content management.

Design with both indoor and outdoor entertaining in mind, Design with both indoor and outdoor entertaining in mind, Tablevogue’s fitted table covers are constructed with the purpose to not only look polished, but to stay on utility folding and banquet tables in highly crowded or windy conditions. Additionally, the modern fit looks clean and can be easily adorned to match complimentary tableware or accessories of all types.

“When we first found out about “When we first found out about Tablevogue, our immediate reaction was: Thank you! I deal with clients whose expectations are high and I’ve seen too many events ruined by flapping tablecloths or drapes puled off with the heel of a shoe or chair. The old-school clips and pins are ridiculous, labor-intensive and don’t work well - I won’t miss them.” said event planner Kelly Kelly, CEO of Kelly Kelly Inc., who plans events for members of the Young Presidents’ Organization.

On the commercial side, Birdwell saw an opportunity when other manufacturers shared their strategy of On the commercial side, Birdwell saw an opportunity when other manufacturers shared their strategy of planned obsolescence of about a year for the product they were sewing. Better fabric combined with better sewing has paid off in commercial and consumer confidence. Now everyone can afford to party like a professional.

“It is the greatest compliment when your customers are driving your next sales - they are fiercely loyal, fueling the birth of this new category. There is a whole bunch of one thing in table linens right now and none of them solves the problems or provides the style of Tablevogue. We knew investing in and making an excellent product would pay off and it has.” said Birdwell.

The addressable market is $10 billion strong and growing, proved by the mammoth IPO of Party Cit The addressable market is $10 billion strong and growing, proved by the mammoth IPO of Party City. Tablevogue sales are in three primary channels known internally as super moms and sports fans, hospitality and companies of all sizes. A number of licensing deals are in the works with brands eager to expand lines with a fitted table cover centric to all kinds of occasions and uses. Retail sales from Amazon, Target, Lowe’s and other key partners have doubled in the first quarter of 2016.

The brand is adding summertime favorites, including a picnic plaid in red/white, blue/white, and The brand is adding summertime favorites, including a picnic plaid in red/white, blue/white, and black/white check. Additionally, high-rise cocktail table covers and decorator table covers will be available soon.

For more information go to www.tablevogue.com.

Contact:
jane@tablevogue.com