 |
|
|
||||||||||
|
trending
Sponsored Content
Aluvision: Leaders in Creative Innovation for the Events Industry 
EXHIBITOR News
EXHIBITOR Magazine Honors Best Convention Centers with 2025 Centers of Excellence Awards
People
Communication Exhibits Announces Appointment of Erik McLaughlin as President
Venues & Destinations
Wells Fargo Arena to be Renamed Casey's Center on July 1
Company News
GES to be Acquired by Truelink Capital
People
UFI Selects Chris Skeith as Next CEO
Company News
American Express GBT Meetings & Events 2025 Global Forecast: Meetings and Events Spend Expected to Increase in 2025
EXHIBITORLIVE News
Exhibitor Group's Certified Trade Show Marketer (CTSM) Program Now Accepting Scholarship and Grant Applications for Sessions at EXHIBITORLIVE 2025
Company News
Oak View Group Invests in Global Stadium Business with Dedicated Division, OVG Stadia
submit your news
 email newsletter
 |
Company News
Survey Finds Event Organizers Expect Growth in 2017
8/24/2016
The results of a recent survey by Exhibit Surveys Inc. and Lippman Connects indicate the majority of event organizers are bullish when it comes to 2017 predictions. Conducted in conjunction with the Exhibition and Convention Executives Forum (ECEF), a Lippman Connects event, the ECEF Pulse survey found that at least 58 percent of the 233 responding executives expect next year will yield increases in event attendance, the number of exhibiting companies, net square footage of exhibit space, and sponsorship sales. 
Participants were particularly confident regarding growth in the number of exhibiting companies, with 68 percent expecting an uptick of exhibitors participating in 2017 shows. Similarly, 64 percent of respondents anticipate an increase in net exhibit-hall square footage, followed by 58 percent who predict heightened attendance. Finally, mirroring last year’s ECEF Pulse survey results, six in 10 organizers expect to see rising profits in 2017.
Other findings indicate that a majority of event organizers (53 percent) have increased spending for attendee promotion and marketing, while only 2 percent decreased their budget for that line item. Furthermore, the increases reported are relatively sizable, with 27 percent of organizers increasing spending by 11 percent or more, up from only 19 percent last year. And it appears that virtual or digital event extensions are on the decline, as only 20 percent of participating organizers reported having a digital extension of their physical events, which is down from 27 percent last year — and only 9 percent plan to offer a virtual extension of next year’s iteration of their events. To view a complimentary executive summary of the survey results (PDF), visit www.lippmanconnects.com/files/ecef_pulse_2016_executive_summary.pdf. Contact: questions@exhibitormagazine.com |
FIND IT - MARKETPLACE
|
|
||||||||||||||||||||||||||||
|
||||||||||||||||||||||||||||
|
TOPICS Measurement & Budgeting Planning & Execution Marketing & Promotion Events & Venues Personal & Career Exhibits & Experiences International Exhibiting Resources for Rookies Research & Resources |
MAGAZINE Subscribe Today! Renew Subscription Update Address Digital Downloads Newsletters Advertise |
FIND IT Exhibit & Display Producers Products & Services All Companies Get Listed |
EXHIBITORLIVE Sessions Certification Exhibit Hall Exhibit at the Show Registration |
ETRAK Sessions Certification F.A.Q. Registration |
EDUCATION WEEK Overview Sessions Hotel Registration |
CERTIFICATION The Program Steps to Certification Faculty and Staff Enroll in CTSM Submit Quiz Answers My CTSM |
AWARDS Sizzle Awards Exhibit Design Awards Portable/Modular Awards Corporate Event Awards Centers of Excellence |
NEWS Associations/Press Awards Company News International New Products People Shows & Events Venues & Destinations EXHIBITOR News |
||||||||||||||||||||
|
||||||||||||||||||||||||||||
