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Tips for Choosing the Right Trade Show Display Vendor
The right trade show display vendor is able to tailor an exhibit plan to your company's specific needs and challenges. A high quality vendor is able to design a trade show exhibit that will appeal to your target audience and get them interested in your showcased products and services. A top vendor will form a strategic partnership with your business and help you oversee every stage of the exhibit design and construction. This type of vendor will also work with you to get the best possible return on your initial investment in trade show participation.
Maintain Open Lines of Communication
The right vendor should be receptive to your ideas but also able to help you brainstorm additional ideas for designing your display booth, especially in terms of backdrop colors, logo design and sample products to showcase. Throughout the process, communicate clearly with your vendor about your goals for your trade show exhibit. It's also a good idea to make a list of needs versus wants for your exhibit and then review it together.
Hire the Most Knowledgeable Vendor within Your Budget
A high quality vendor will also review your existing trade show budget and work with you so you end up at -or under- your trade show budget. This trait often separates the true professionals from the vendors who simply want to convince you to buy their top-priced exhibit supplies and components. This type of trade show vendor will strike a good balance between your expectations for the finished exhibit and your current budget criteria.
Look for Vendors with Creative Problem-Solving Skills
The best vendors are also well-versed at contingency planning and are able to come up with creative solutions to unexpected problems. When first meeting with and interviewing a new trade show vendor, ask the consultants about a past problem with a trade show exhibit and how they solved it. The way a vendor steps up to address certain issues will tell you a lot about whether they have the skills, resources and know-how to address these kinds of issues. The best vendor for your trade show display will put in all the needed effort to make sure problems are fixed and your return-on-investment exceeds your expectations.
Collaborate on an ROI Strategy
The right trade show display vendor will make your ROI a high priority and will take the time needed to ensure you meet this goal. This type of partner will provide insights on your current plan and how you can make adjustments to it that will increase the overall return on your initial trade show investment. Establishing this kind of vendor partnership will bring you results in terms of increased sales and promising potential customers.
Display Manufacture Considerations
Other factors to consider in a trade show vendor include timely responses and the location of manufacture for their display booth materials. Professional, committed vendors always return your calls, text messages and emails within a reasonable time frame. They will also pin down a specific date of completion for your display booth and inform you right away if there are any unexpected delays. Vendors who take a long time to answer your questions or address your concerns may not be as reliable with their delivery times, either.
When checking out trade show display vendors, check the location of manufacture of their displays. Booth materials manufactured in one country may cost less but not be as durable as some others. The best quality vendor will also factor in these cost and quality variables when helping you plan and organize your trade show booth design. A vendor who has a wide variety of display materials available is also a promising candidate. This kind of inventory indicates that a vendor can successfully customize, manage and track multiple orders for trade show exhibitors in various industries.
We at Post-Up Stand specialize in banner stands and trade show displays. Our large warehouse includes a vast inventory of in-stock display items and is dedicated to printing, production, storage, and office space. We offer our clients a 48 hour turnaround time after proof approval, focusing on customer satisfaction with over 50,000 customers throughout the United States and Canada. Visit our website and check out our impressive collection of banner stands and trade show displays today!
Alon Weiner, co-founder, Post-Up Stand
Mr. Weiner began his professional career as a CPA for Price Waterhouse, where he was employed for three years. Mr. Weiner joined Mr. Tamir in 1999 at TRT Printing then helped co-found Post-Up Stand in January 2004. Mr. Weiner earned a BS in Accounting from Queens College.
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