University-Affiliated eLearning
for Trade Show and Corporate Event Professionals
TUESDAY, MARCH 17
2:00pm Eastern, 1:00pm Central, 12:00pm Mountain, 11:00am Pacific
90 Minute Session
Session 1045
Measurement: A Look Through the Rearview Mirror
Attendance for the full session is required for those who wish to count this session towards the CTSM certification program.
This session is SOLD OUT.
FACULTY
Holly Sherrill, president and CEO, marketech360
Holly Sherrill, President and CEO of Marketech360. Holly is a veteran trade show expert, bringing over 25 years' experience in experiential marketing to trade shows. Holly's specialties include; exhibit staff training, strategic planning and consultation, quantifiable objective setting, ROI tools and execution. Holly sits on the board of AWIB, is a member of The NAWBO, Alabama Women in Business (AWIB) and The Women's Network (TWN). Holly holds an MBA from Mercer University in Atlanta, GA.
Connect with Holly Sherrill:
2:00pm Eastern, 1:00pm Central, 12:00pm Mountain, 11:00am Pacific
90 Minute Session
Session 1045
Measurement: A Look Through the Rearview Mirror
| Sometimes we’re so close to the details of the plan we’ve spent months putting into action that we fail to step back and examine the effectiveness of our programs. Do you really know if your events are achieving your organizational objectives? Sure, you can measure and evaluate your leads—but does that really tell you how effective your messaging and booth activities were? Or how engaging your staff was? Leave this session with the tools you need to: |
| • | Evaluate your exhibit performance on a ten point scale |
| • | Apply the right measurement methods (yourself) to evaluate specific exhibit activities |
| • | Benchmark your performance in comparison to your competitors |
Attendance for the full session is required for those who wish to count this session towards the CTSM certification program.
This session is SOLD OUT.
FACULTY
Holly Sherrill, president and CEO, marketech360
Holly Sherrill, President and CEO of Marketech360. Holly is a veteran trade show expert, bringing over 25 years' experience in experiential marketing to trade shows. Holly's specialties include; exhibit staff training, strategic planning and consultation, quantifiable objective setting, ROI tools and execution. Holly sits on the board of AWIB, is a member of The NAWBO, Alabama Women in Business (AWIB) and The Women's Network (TWN). Holly holds an MBA from Mercer University in Atlanta, GA.
Connect with Holly Sherrill:
