Attendees expect seamless experiences across digital and in-person interactions. This session will explore how to create a unified omnichannel strategy using case studies, polls, and group discussions. We’ll also touch on how AI simplifies personalizing interactions and automating follow-ups, making omnichannel marketing easier to execute. By the end, attendees will leave with a clear plan to enhance engagement and boost ROI.
Learning Objectives: |
• | Discuss the future trends of trade shows and live events. |
• | Develop an omnichannel strategy that effectively engages attendees across digital and in-person experiences. |
• | Implement best practices for engaging attendees before, during, and after the event. |
• | Explore how AI can simplify omnichannel execution through personalization and automation. |
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TOPICS Measurement & Budgeting Planning & Execution Marketing & Promotion Events & Venues Personal & Career Exhibits & Experiences International Exhibiting Resources for Rookies Research & Resources |
MAGAZINE Subscribe Today! Renew Subscription Update Address Digital Downloads Newsletters Advertise |
FIND IT Exhibit Producers Products & Services All Companies Get Listed |
EXHIBITORLIVE Sessions Exhibit Hall Exhibit at the Show Registration |
ETRAK Sessions Certification F.A.Q. Registration |
EDUCATION WEEK Overview Sessions Hotel Registration |
CERTIFICATION The Program Steps to Certification Faculty and Staff Enroll in CTSM Submit Quiz Answers My CTSM |
AWARDS Exhibit Design Awards Portable/Modular Awards Corporate Event Awards Centers of Excellence |
NEWS Associations/Press Awards Company News International New Products People Shows & Events Venues & Destinations EXHIBITOR News |
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