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University-Affiliated eLearning
for Trade Show and Corporate Event Professionals
THURSDAY, JULY 10
1:00pm Eastern, 12:00pm Central, 11:00am Mountain, 10:00am Pacific
90 Minute Session


Session 3006R CTSM
Omnichannel Marketing Strategies for Your Live Events and Trade Shows
Attendees expect seamless experiences across digital and in-person interactions. This session will explore how to create a unified omnichannel strategy using case studies, polls, and group discussions. We’ll also touch on how AI simplifies personalizing interactions and automating follow-ups, making omnichannel marketing easier to execute. By the end, attendees will leave with a clear plan to enhance engagement and boost ROI.

Learning Objectives:
•  Discuss the future trends of trade shows and live events.
•  Develop an omnichannel strategy that effectively engages attendees across digital and in-person experiences.
•  Implement best practices for engaging attendees before, during, and after the event.
•  Explore how AI can simplify omnichannel execution through personalization and automation.


One of the 23 required sessions approved as part of CTSM, the industry's only university-affiliated certification program.

Attendance for the full session is required for those who wish to count this session towards the CTSM certification program.


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FACULTY
Kevin England, CEO and president, Vonazon
Kevin England is the founder, CEO, and President of Vonazon, a top digital marketing, advertising, and media agency. With over 30 years of experience driving growth across global industries, Kevin is a strategic leader known for innovative, value-driven content and strategies. His passion lies in empowering companies to achieve measurable, sustainable growth, helping them reach new levels of success through digital transformation.

Connect with Kevin England:
       

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