MONDAY 10:00 AM - 11:30 AM
Track: Exhibits, Experiences, Events90 Minute Session
NEW!
M6075
Best Practices: Build a Cool 10' x 10' or Pop-Up Experience for the New Era of Events
In our new era of events, attendees expect unique experiences. Many trade show and event managers started their careers managing portable booth programs and pop-up experiences. If you are still managing them, this session will demonstrate how to add the "cool" and uniqueness to meet the expectations of today's attendees.
• Learn the first and most important step: how to build the strategic foundation to have a unique 10' x 10' or pop-up experience cost-effectively
• Identify the five critical elements that require your attention and your agency's ideas to elevate your experience above the rest
• Be aware of the pitfalls to avoid while planning your portable or pop-up experience
• Add visual interest with color, materials, unique elements. See the ideas in action! Five unique 10' x 10' booths and pop-ups will be featured, and we'll breakdown how they demonstrate use of color, materials, textures, and sound
• Learn the first and most important step: how to build the strategic foundation to have a unique 10' x 10' or pop-up experience cost-effectively
• Identify the five critical elements that require your attention and your agency's ideas to elevate your experience above the rest
• Be aware of the pitfalls to avoid while planning your portable or pop-up experience
• Add visual interest with color, materials, unique elements. See the ideas in action! Five unique 10' x 10' booths and pop-ups will be featured, and we'll breakdown how they demonstrate use of color, materials, textures, and sound
FACULTY:
Victor Torregroza, events and experiences program manager, Intel Corporation
Victor Torregroza is Experiences & Events program manager at Intel Corp. He delivers events as memorable moments of purpose and visual story that resonate in person and on screen. His mantra "we eat with our eyes" carries more weight as attendees reenter the world craving more meaningful engagements. A recipient of multiple industry awards, Torregroza believes in delivering lush, memorable moments that support the business and reach people on a sincerely heartfelt level.
Connect with Victor Torregroza:
Additional sessions presented by Victor Torregroza:
T6074 Bringing the Outside In: Design Ideas and Data Facts to Stand Out in a Sea of Sameness
S6070 Stretching Your Event Dollars to Do More with Less and Make a Purposeful Impact
Victor Torregroza, events and experiences program manager, Intel CorporationVictor Torregroza is Experiences & Events program manager at Intel Corp. He delivers events as memorable moments of purpose and visual story that resonate in person and on screen. His mantra "we eat with our eyes" carries more weight as attendees reenter the world craving more meaningful engagements. A recipient of multiple industry awards, Torregroza believes in delivering lush, memorable moments that support the business and reach people on a sincerely heartfelt level.
Connect with Victor Torregroza:
Additional sessions presented by Victor Torregroza:
T6074 Bringing the Outside In: Design Ideas and Data Facts to Stand Out in a Sea of Sameness
S6070 Stretching Your Event Dollars to Do More with Less and Make a Purposeful Impact
