Want to improve your lead capture process and maximize your company's lead generation potential while exhibiting? Learn vital new strategies and methods to improve your lead capture process and get up to speed on new technology and trends. This session will help you make the most out of every lead capture opportunity while offering creative ideas to set you up for success, maximize revenue, and beat out competitors fending for the same business on the show floor. Discover industry leading methods, best practices, and new approaches in lead capture including:
 •  Understanding universal lead capture
 •  Lead capture - the modern approach, methods in a hybrid world, data collection, qualification tips
 •  Best practices - maximizing quality and quantity of leads, engaging attendees, building a repeatable process
 •  Lead follow-up - responding, storing, measuring ROI