Apply what you learned in the basic trade show value measurement concepts session to your own program. Through examples, case studies and worksheets, you will discover how to:
 •  Assess your program's strengths and weaknesses
 •  Work with the four elements of value
 •  Estimate appropriate event budgets, staff and exhibit sizes
 •  Select and invest wisely in your show schedule
 •  Apply other types of measurement to complement return on investment
 •  Assign key performance indicators
 •  Deploy and apply customer and visitor research
 •  Report event performance to senior management

This session provides for individual guidance in working with measuring and reporting your own event scenarios and results.

This session includes a pre- and in-class assessment of your program's strengths, weaknesses and likely opportunities for ROI and performance improvement.