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EDGE AWARD |
Category: Island — Less Than $150 per Square Foot
Exhibitor: Projektpilot GmbH
Design: D’Art Design Gruppe GmbH, Neuss, Germany, 49-2131-40307-0, www.d-art-design.de
Fabrication: Projektpilot GmbH, Neuss, Germany, 49-2131-40307-7, www.projekt-pilot.de
Show: EuroShop, 2008
Budget: $32,300
Size: 10-by-53 feet
Cost/Square Foot: $61
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rom the Walls of Jericho to the Great Wall of China, walls have always conveyed their makers’ splendor and skill. So when D’Art Design Gruppe GmbH was challenged to create an exhibit for Projektpilot GmbH that would reflect the Neuss, Germany-based booth-fabrication firm’s precision and creativity, it took inspiration from the simple, striking, and divisive power of walls.
The result was an exhibit so absorbing and arresting that this year’s judges hailed it as “a beautiful, sculptural form that took an ordinary element and made it extraordinary.” In fact, Exhibit Design Awards judges conferred on Projektpilot the competition’s highest honor, the EDGE Award for Exhibit Design and Graphics Excellence.
The 10-by-53-foot wall-inspired exhibit comprised more than 8,100 hollow cardboard tubes. Stacked into a cream-colored wall that rose 14 feet high, the tubes had been rendered digitally beforehand to ensure they would all fit together into a seamless whole. The computer rendering also helped D’Art craft a Hollywood-worthy illusion that made the wall appear to ripple like a wave slapping against the shoreline.
Playing off the German proverb, “A good idea can fit on a beer mat,” D’Art designers hand sketched six make-believe projects on paper coasters, then printed 30 additional coasters with renderings of actual Projektpilot works and placed them — along with branded giveaways, such as pens — inside three dozen of the tubes, whose surfaces were embellished with graphics. Attendees could explore each of the marked tubes by partially sliding them out to discover what was inside. By using an ancient design and an ordinary material, D’Art transformed the booth into a unique structure — and helped prove that Projektpilot was something more than just another brick in the wall.e
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Inner Tubes
Seeming to billow and surge like the waves of a rolling sea, Projektpilot GmbH’s 18-ton cardboard tube wall was not only a monumental traffic builder, but a superlative information hub brimming with images of the company’s standout work. Designers from D’Art Design Gruppe created paper coasters
that featured hand-sketched fictional projects as well as renderings of actual Projektpilot works, then placed them inside three dozen of the cardboard tubes for visitors to inspect. As imposing as a blunt instrument and as elegant as a chiseled sculpture, the enormous honeycomb-like wall cast the company
as a major creative force.
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23rd ANNUAL DESIGN AWARDS: THE WINNERS
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