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Back Issues Indicate in the boxes below the desired quantity for each issue you wish to order. Then, press the Checkout button at the bottom of the page. Prices include shipping within the U.S. All other countries will be charged $10.00 per issue shipping. CORPORATE EVENT BACK ISSUES     Spring 2007 Feature Articles Exceeding Attendee Expectations Circus marketer Julie Robertson knows how challenging it is to keep recurring events fresh and exciting while maintaining their integrity. Her secret? Know when to innovate and what never to change. Are You’re a Growth Champion? Great marketers look beyond branding, promotional successes, and creativity to the one metric that matters to executive management: top-line growth. Second Opinion — Teaching Execs How to Present How do you handle executives that insist on speaking at your corporate events, but who are, at best, mediocre speakers? Three experts weigh in. Emotional Branding Doctors Without Borders invites event attendees to contract fatal diseases and experience life in a refugee camp to drive awareness, donations, and volunteers. Own Your Market: Get Set, Mow Gold Eagle Co. abandons conventional marketing strategies and creates a nationwide sensation: lawn-mower racing. The result: 90-percent market share and 86 million media impressions in 2006 alone. HP’s Hidden Hype To build a community of customers for its large-format printers among emerging artists and designers, Hewlett-Packard Development Co. launches a series of pop-up art galleries with no visible tie to its brand. Booz Allen Hamilton Drives Vendor Innovation The international consulting firm’s partner program and annual symposium for learning vendors not only turn the traditional vendor-client relationships on its head — they also save the company an estimated $2.5 million each year. Four Solutions, One Problem: New Markets Four companies with products as varied as home loans and herbal supplements need to reach new target markets that are just as varied — from generation Y to have-nots. Their solutions include updating an ancient Chinese symbol and asking college students to give up their pants. $11.00 Quantity: Summer 2007 Feature Articles The Power of the Zag Brand strategist Marty Neumeier explains how to bridge the gap between strategy and design to create events that truly differentiate your company from the competition. Creating Customer Community How can you build community among event attendees? Three experts offer their tried and true community-building techniques. Connecting Events To Cash Flow To earn management respect for event marketing, design event strategies that support your company’s main objective: generating revenue and profits. Customer Anthropology RSA Security Inc. continually improves its annual event with innovations developed by observing and analyzing attendee behavior. Audi of America: Affinity Marketing To launch its new luxury SUV, Audi of America partners with like-minded brands to create a one-of-a-kind luxury-lifestyle experience, driving the sale of 2,800 vehicles. Empathy Marketing Thrivent Financial for Lutherans rolls out a mobile road show to promote its partnership with Habitat for Humanity, recruiting donations and volunteers by showing attendees what it’s like to live in squalor. Bank of America Takes Manhattan To launch a new trading service, Bank of America storms New York for a day, interacting face to face with more than 500,000 people and generating nearly 180 media mentions. Four Problems, One Solution: Pop-Up Events Four companies, offering products from cell phones to spuds, pop up in temporary locations to revive slumping sales, promote corporate philanthropy, launch a new product, and attract female customers. $11.00 Quantity: Fall 2007 Feature Articles Fourth Annual Corporate EVENT Awards Five smart and successful programs receive honors in the competition, which recognizes excellence in event-marketing strategy. Marketing Smackdown World Wrestling Entertainment Inc. builds anticipation — and purchases — for its marquee WrestleMania pay-per-view event. Toyota’s Word-of-Mud Marketing Off-road enthusiasts raise the profile of Toyota’s FJ Cruiser among serious and casual mudders alike. Mini’s Customer Caravan To sustain brand momentum in a year without a major model rollout, Mini USA organizes a cross-country tour. Charmin Scores a Royal Flush No one thinks about toilet paper, right? With a luxury restroom in the heart of Times Square, Charmin makes tissue the center of attention. How Big Brown Rebuilt its Brand UPS moves beyond its “package delivery” perception with a series of C-level symposia on global business and international supply-chain strategies. Second Opinion How can I make a business case for my event’s value? Bright Ideas Events can be a powerful venue for customer research. Research strategists Elda Vale and Mike Perkowski explain how to make the most of every opportunity. Insight Consumer anthropologist Mary Meehan foretells a future of consumer control — and what it means for your events program. $11.00 Quantity: Winter 2007 Feature Articles Deluxe Saves Itself from Extinction With Deluxe Corp.’s check-printing business beginning to fade, the company counters with a branded suite of events — starring an expo and a think tank — that generate new-product ideas. Back in the High Life With distributor relations strained and a new parent company at the helm, Miller Brewing Co. reinvents its annual distributor convention to barrel-busting results. The Value of Virtual Community MySpace.com marketing maverick Shawn Gold explains why today’s online toolset gives event marketers community-building power like never before. Crash Course Bridgestone Firestone lends its dealer-training road show to a youth-driving academy, building knowledge and awareness among dealers and young drivers. Four Problems, One Solution: Going Greener Four companies with products ranging from luxury cars to headline news show that it takes more than good intentions to go Green. Second Opinion What steps can I take to make our corporate events more family friendly? Bright Ideas Jeanne Bliss, author of “Chief Customer Officer: Getting Past Lip Service to Passionate Action,” explains five metrics that will help the C-suite better connect with customers. $11.00 Quantity: Spring 2008 Feature Articles Evonik’s Purple Reign After two years of strategic and secret planning, a German coal-mining company dusts off the grit of an old industry to emerge as a new company for a new, cleaner industrial age — using events to educate three key constituencies about the new brand’s values. Authenticity: The Essential New Event Currency Today’s consumers want to do business with companies that offer more than quality and affordability — they want to buy from companies they believe in. And according to Jim Gilmore, authentic events can make them believers. The 14-Attendee Trade Show To spark idea sharing and rejuvenate innovation among decentralized contacts at a longstanding client firm, MG Design hosts a full-on trade show, complete with a custom seminar program and an ooh-ah dinner — for just 14 people. Absolut Gets Buzzed To kick-start its entry into the pre-mixed beverage market, vodka brand Absolut rolls out a launch campaign built on the valuable word of mouth passed along by its targeted audience of hip — and ad-wary — social influentials. Focus on the Family Attendance soars and customer relationships flourish when Honeywell Process Solutions breaks from business-as-usual to incorporate families into its annual user conference. Three Problems, One Solution: Rebuilding Reputations Three companies, with products and services ranging from aging compact cars to disease-ravaged cities, try to repair and renew their image with skateboarders, listening tours — and Jackie Chan. Second Opinion What are the best ways to prep and train internal staff for an upcoming mobile marketing campaign? Bright Ideas Blogs and podcasts won’t detract from or compete with your events. In fact, these online juggernauts can give you marketing efforts a serious cyber boost — at little or no cost to you. $11.00 Quantity: Summer 2008 Feature Articles How NASCAR Drives Loyalty In an age of microscopic attention spans, NASCAR still draws more than 100,000 loyal, passionate fans of all ages to every race weekend. And according to NASCAR’s brand- and consumer-marketing guru Jim Obermeyer, variations on the NASCAR sauce can fuel your own event’s success. Is There a Doctor in the House? To diagnose what was stunting its attendance growth, the American Academy of Family Physicians applies a popular retail-research strategy to its national event, dissecting every conference element to find the right treatment plan to restore the event’s vitality. Mississippi Learning The University of Mississippi apologizes for its racist past with an event series that rehabilitates the school’s reputation, helping enroll thousands more students and increasing the endowment fund by 48 percent. Three Problems, One Solution: Virtual Events Online versions of real-world events mean results and ROI for a nonprofit, a software developer, and a microprocessor maker. ProStar’s Rock and Rollout International Truck and Engine Corp. rocks out at the early launch of a new heavy-duty long-haul cab — and builds enough buzz to last nine months until the first production model rolls off the line. The Wizards of “Oz” Contrary to popular belief, Australian businesses make more than Foster’s Lager and surfboards. To prove that point, the country’s foreign affairs and trade department launches an event to drive investment in Australia by brokering connections between the company’s brightest innovators and U.S. executives and investors. Second Opinion What steps can I take to improve the response rate on our attendee surveys? Bright Ideas Donovan Neale-May, executive director of the Chief Marketing Officer Council, cites a new study that suggests conventional marketing metrics — such as tracking open and click-through rates, direct-response data, and media impressions — should be all but abandoned in favor of measuring customer affinity. $11.00 Quantity:     EXHIBITOR MAGAZINE BACK ISSUES     January 2007 Feature Articles Mistaken Identity We opened the boxes, only to discover they were stuffed with novelties for the Gamma Phi Beta soroity. Instead of screens, we found green and pink socks, sweaters, T-shirts, and other branded sorority items. Recipe For Success ProQuest Information and Learning savors the flavor of success with and exhibit that tantalizes attendees' taste buds and generates an 86-percent increase in leads. $11.00 Quantity: February 2007 Feature Articles Just What the Doctor Ordered Christine DiDomenico resuscitates Purdue Pharma L.P.’s trade shows with a customer-made approach to redesigning the company’s exhibit. Pay to Play Secure Computing’s Karen Carey charges partners to staff her exhibit, supplementing her budget, doubling leads, and sending ROI through the roof. The Power of Praise Vicki Carlew and Jill Wilder take a leap of faith and turn Cerner Corp.’s booth over to 83 customer evangelists, contributing to a 22-percent increase in leads. This is a Test LexisNexis’ Karen Lynam creates a show-organizer interview form to gather critical show-selection data and provide insight into show management’s level of service. The Big Picture All-Star Awards Honoring the individual accomplishments of trade show exhibit managers. $11.00 Quantity: March 2007 Feature Articles International Exhibiting Guide Facts and tips about prominent trade show countries, including Germany, Japan, Russia, and Brazil, from exhibiting experts around the world. While You Wait Learn how line-management techniques can help you decrease attendees' perceived wait time, allowing you to capitalize on your captive audience. The $866 Exhibit Trade show virgins exhibit on a chicken wing and a prayer, turning $866 into an eye-catching exhibit, and bringing a reality-TV dream to finger-licking fruition. Eco-Friendly Exhibiting From bamboo flors to Kirei-Board panels, eco-friendly building materials are slowly but surely making their mark on the trade show floor. What About Bobbleheads? Jim Brodo's 7-inch-tall salesmen create a tradition that builds name recognition and increases sales leads by 1,367 percent. $11.00 Quantity: April 2007 Feature Articles How to Write a Trade Show Annual Report Xerox Corp.'s Joshua Stevens explains how compiling a trade show annual report can bring your recognition, improve your program. generate corporate buy-in, and even raise your salary. 10 Ideas That Changed the Trade Show Industry See just how far trade shows have come thanks to contrators with courage, billionairs with chutzpah, and geniuses with geometry who turned the industry upside down. Under One Roof Weyerhaeuser Co. consolidates booths into a single exhibit property for the International Builders' Show. Trade Show Trends Do trade shows attract real buyers? How much time do attendees spend in the exhibit hall? Exhibit Surveys Inc.'s annual report answers these questions and more. Exhibit in Overdrive Florida Power and Light Co. goes full throttle, revving up 25 percent more qualified leads with a NASCAR-inspired vido game and a racecar-themed booth redesign. Floor Décor Six examples of smart booth flooring that direct traffic, communicate key messages, and complement the overall design aesthetic of their respective exhibits. $11.00 Quantity: May 2007 Feature Articles Exhibitor Magazine's 21st Annual Exhibit Design Awards Honoring the world's best trade show exhibit designs Amplified Design Sonance cranks it up with a 50-by80-foot study in form and simplicity, earning this year's EDGE Award for exhibit design and graphics excellence White Noise Nokia turns its exhibit into a 59-by-82-foot sound wave at CeBIT Bilisim Eurasia, taking home a Silver Award for its acoustic-inspired design. Well-Done Design Fuego North America smokes its competition at the 2006 Kitchen/Bath Expo Show Me the Way Heidelberg wins a Silver Award for its color-coded 76,000-square-foot mega-exhibit at Print 2006. Project Runway Hall of Frame The Ooh Ahh Exhibit Four-Part Harmony Super Model Consider the Resource Switched On Turkish Bath Soft Cell Splat Attack Play Date $11.00 Quantity: June 2007 Feature Articles Choose Your Own Adventure MG Design Associates turns its exhibit over to attendees and allows them to create their own customized kiosks inside its 400-square-foot space. Six Simple Snips for Signficant Savings Faced with a 60-percent budget cut, Jason Raddenbach reduces expences by $150,000. Toyota's Authentic Off-Floor Experience Toyota Motor Corp. transforms a basement ballroom into three real-world environments to promote its improved Tundra work truck. State of the Industry The results of the Center for Exhibition Industry Research's annual index are inm and for the third year in a row, things are looking up for almost everyone in the exhibit world. Magnifico: The 2007 International Furniture Fair EXHIBITOR magazine travels to Milan to bring you exhibit highlights from one of the most remarkable show floors in the world. $11.00 Quantity: July 2007 Feature Articles EXHIBITOR Magazine's 2007 Exhibit Management Salary Survey Exhibiting 101 Managing Vendor Relationships Pack Mentality Four companies learn the value of working together with other exhibitors. Sitting Pretty Exhibit seating samples that pair typical functionality with aesthetic flair. $30.00 Quantity: August 2007 Feature Articles Health-Care Honky Tonk Healthcare Management Systems Inc. triples leads by tapping into country kitsch at the Healthcare Information Management Systems Society show. How Green Are Your Giveaways? From USB drives imbedded in wood to paper you can plant, we've gathered 12 eco-friendly promotional items that prove going green is easier than you think. Rental Report Can't decide if rental is right for you? Our comprehensive guide breaks down the benefits, drawbacks, and costs of renting your company's next exhibit. Faux Show? Foreign affairs can be tricky — just ask our president. Test your international trade show knowledge with this month's quiz. $11.00 Quantity: September 2007 Feature Articles Here’s Looking at Hue Color guru Leatrice Eiseman explains why color speaks volumes without uttering a word, and offers a color-connotations primer to help you understand what your exhibit’s palette says to attendees. Shipping’s Seven Deadly Sins Freight carriers share the most common transportation mistakes made by exhibit managers — as well as easy steps you can take to avoid accruing extra costs. Remember Me? Exhibit Surveys Inc.’s Most-Remembered Exhibits study provides an inside look at what attendees are thinking — and what you can do to ensure your booth stays front of mind long after the show is over. A Panoramic Prescription Amgen Inc. and Wyeth Pharmaceuticals add movie magic to their in-booth presentation, increasing face time with attendees and nearly quadrupling booth traffic. Skiing Green Spyder Active Sports Inc.’s 2,700-square-foot booth incorporates eco-friendly materials such as bamboo flooring, milkplex, and sintra panels. $11.00 Quantity: October 2007 Feature Articles EXHIBITOR Magazine's 10th Annual Sizzle Awards Honoring red-hot trade show exhibit promotions. Natural-Born Killers Astellas Pharma US Inc. crafts a killer campaign at the 2007 American Academy of Dermatology show, generating a 500-percent increase in sales leads over the previous year. A Mute Point Derse Inc. lets its Peep-themed promotion speak for itself at EXHIBITOR Show 2005, and captures 30 percent more qualified leads than in 2004. Project Runway BASF AG reinvents the fashion-show wheel, increasing its U.S. visibility and generating a 95-percent increase in sales leads at the 1997 National Plastics Expo. Marketing with Martians Blue Telescope employs alien characters and space-inspired goodies to communicate its message, resulting in a 317-percent increase in qualified sales leads. Risky Business Aon Corp. takes the game of Risk to the next level and turns it into a winning strategy that garners 256 corporate-level leads at the 2006 RIMS show. Music to Their Rears Proving that sex really does sell, Napster Inc. uses a strip show to lure 4,000 visitors to its booth, doubling its traffic goal. Intel’s Core Competency Intel Corp. implements a learn-by-doing approach for its Core 2 Duo processors that attracts 85,000 attendees to its booth. $11.00 Quantity: November 2007 Feature Articles Budget Basics When you need numbers, we’ve got you covered with the formulas and statistics to help estimate costs in under 20 minutes. Calm, Cool, & Collected To create a calming oasis on the show floor, Exhibitgroup/Giltspur abandons in-booth distractions in favor of spa-like space. Truck Stop Plaisted Cos. enlists a fleet of Tonka dump trucks to showcase its products and deliver its marketing message to attendees at the 2006 Minnesota Green Expo, doubling sales leads and increasing booth traffic. Weird Science From transparent concrete to disposable video, we collected 11 of the coolest high-tech tools that will revolutionize the way you exhibit. Battle of the Bolts Interlake Material Handling Inc. fabricates an in-booth challenge that pits attendees against one another, demonstrating its new product, increasing booth traffic, and exceeding lead-generation goals by 70 percent. Exhibiting 101 Six Steps to Storage Savings $11.00 Quantity: December 2007 Feature Articles EXHIBITOR Magazine's 24th Annual Illustrated Buyer's Guide Oral Hijinks To keep attendees engaged and happy while waiting in line, Colgate-Palmolive Co. takes an “edutaining” approach that combines education and entertainment. Eco-Babble Sprechen sie Green? Test your knowledge of eco-terminology in this month’s quiz and maybe you’ll win the Nobel Prize. The Art of Reconnaissance A comprehensive guide to help you gather competitive intelligence at shows. Circular Logic CMC Magnetics Corp. incorporates geometric shapes, tension fabric, and bright colors to help its booth run circles around the competition at the International Consumer Electronics Show. Cheers! Six in-booth bars combine style and convenience, setting the scene for casual one-on-one conversations with attendees on the show floor. Games People Play Nine different companies hit the jackpot with casino-themed booth promotions. Generating traffic, communicating key messages, reinforcing branding, demonstrating new products and services, and increasing sales leads, these activities are worth betting on. $30.00 Quantity: January 2008 Feature Articles Oh, Canada Before you pack up your exhibit gear and head to your next trade show in Canada, check out this “Eh” to “Z” primer to exhibiting in The Great White North. It’s a quick review for seasoned exhibit managers, and a must-read guide for Canadian trade show newbies. Elite Retreat EWI Worldwide uses bamboo poles, a Mother Earth-inspired color palette, and lush leather furniture to transform its booth into a calming spa-like oasis amid the buzz of activity on the show floor at EXHIBITOR2007. 10 Tips for Tabletops Overlooked and undervalued by the big boys of the exhibit industry, tabletop exhibits just don’t get no respect. We’ve gathered 10 tips to help you make the most of your small — but mighty — tabletop exhibit. Home Improvement Belkin International Inc. undergoes an extreme booth makeover that takes its exhibit from tired and old to inspired and bold at the 2007 International Consumer Electronics Show. Caught on Camera Seven exhibitors take their cue from reality TV and consumer-generated media to create show-stopping multimedia activities in their booths, including everything from super-imposing attendees’ heads onto dancing bodies to capturing testimonials in a high-tech confessional. $11.00 Quantity: February 2008 Feature Articles International Exhibiting Guide Tips, tricks, and advice to help you exhibit in Singapore, Paris, and New Delhi. The Little Exhibits That Could Five exhibitors successfully transform small budgets and booth spaces into memorable in-booth experiences. Rebel With a Cause Bentley Systems Inc. adopts a quantity-over-quality approach, generating $4.5 million in show-related sales. Lounge Acts Six stylish but strategic exhibit lounges that are irresistible landing pads for pooped prospects. 10 Survey-Writing Guidelines Stumped when it comes to writing in-booth surveys? These 10 tips will tell you what to ask and how. Scents and Sensibility ScentAir Inc. crafts a sensory in-booth experience that increases sales leads by 400 percent. $11.00 Quantity: March 2008 Feature Articles EXHIBITOR Magazine’s 10th Annual All-Star Awards Honoring the individual accomplishments of trade show exhibit managers. Foot Traffic Hotflops creator Linda Spann puts her best foot forward and develops a trade show promotion that nets $100,000 worth of orders at the 2007 Campus Marketing Expo. The Five-Point Tune Up Kristen Bostedo-Conway goes back to basics and overhauls her trade show marketing plan — saving $142,000 in the process. Moving Mountains 3M Canada’s Cathie Hastings applies a do-it-yourself approach to her exhibiting program and cuts average per-show costs by 90 percent. Monster Takes Las Vegas Armed with only half her budget, Monster’s Kerry Talbot uses strategic giveaways to generate a 20-percent increase in leads at the 2007 Society of Human Resource Management Annual Conference & Exhibition. $11.00 Quantity: April 2008 Feature Articles Trade Show Trends While trade shows continue to prove effective, the cost to attract attendees has never been higher. Get the latest stats from Exhibit Surveys Inc.’s annual Trade Show Trends report. HP’s Lean, Green Exhibit Machine To clean up its act for the 2008 International Consumer Electronics Show, Hewlett-Packard Co. redesigns its exhibit — and leaves competitors Green with envy. Trash-Proof Press Kits Be inspired by seven effective press kits and the innovative elements they used to propel their companies’ messages off the show floor and into magazines around the world. $3,000 Typo As it turns out, an ounce of prevention is worth about $3,000. This step-by-step guide demonstrates the financial consequences associated with correcting a typo in three graphics-replacement scenarios. Coming Out of Hiding Mossy Oak Inc. takes aim at attendees and licensees with a campfire-themed exhibit and three-part presentation strategy, generating a 130-percent increase in booth traffic. $11.00 Quantity: May 2008 Feature Articles EXHIBITOR Magazine’s 22nd AnnualExhibit Design Awards Honoring the world’s best trade show exhibit designs. Spiral Marketing The Italian Trade Commission’s exhibit at the 2007 American Institute of Architects National Convention puts a new spin on Italian marble tiles, and comes full circle to win a Gold Award in this year’s competition. Light Bright A designer’s passionate lust for light leads to a Gold Award for lighting company Osram spa’s glowing exhibit at LivinLuce, 2007. The resulting 52-by-103-foot space is described by its designer as “emotion with light.” Over the Rainbow Forbo Floorcoverings Pty. Ltd. finds a Silver Award at the end of the linoleum-clad rainbow in its whimsical 20-by-40-foot exhibit at the 2007 DesignEX Show in Melbourne, Australia. In-Yo Face Kyocera Wireless Corp. adopts the ancient Japanese philosophy of in-yo for its exhibit at the 2007 Cellular Telecommunications and Internet Association Wireless Show — and wins a Silver Award for its intricately balanced design. Foam and Function Lauded by judges as “an interesting juxtaposition of materials,” Derse Inc.’s exclusive 20-by-30-foot exhibit at EXHIBITOR2007 piques curiosity and claims a Special Merit Award to boot. Editorial Backstage with the New Magicians Help! Performance Assessments International Staffing I&D Rules of Thumb $11.00 Quantity: June 2008 Feature Articles Cause and Effect Eight exhibitors infuse their trade show programs with feel-good philanthropic efforts that also deliver serious measurable results. State of the Industry The results are in for the Center for Exhibition Industry Research’s annual index, which reports a fourth consecutive year of performance growth despite the nation’s uncertain economy. Breaking Oral Tradition Procter & Gamble Co. targets dental hygienists with a product launch that features a breakfast presentation, product demo, and premium giveaway. Designed to Cell Amgen Inc. invites attendees to get up close and personal in its Innerspace-inspired exhibit at the 2007 American Society of Nephrology conference. Beyond the Fishbowl Lead forms aren’t just for salespeople anymore. This step-by-step guide explains how to create a successful lead form that gathers useful information for everyone in your organization. Willkommen to EuroShop EXHIBITOR magazine journeys to Deutschland to show you what’s new in the world of international exhibit design. Editorial As a Matter of Fact Help! Customer Research Plus: Personnel Cost Cutting $11.00 Quantity: July 2008 Feature Articles EXHIBITOR Magazine’s 22nd Annual Salary Survey The good news: Despite an uncertain economy, average base compensation for exhibit and event professionals is on the rise again for the 12th consecutive year. The bad news: It has still failed to keep up with rising infl ation rates. Check out the charts, graphs, breakdowns, and comparisons to see how the 13 salaries we researched measure up. Fabric Fundamentals All tension fabric is not cut from the same cloth, so we’ve sewn — er, thrown — together a guide to help you decide which fabric is the best fi t for your needs. Crystal Palace Famed crystal company Swarovski AG sticks with what it knows best and creates a bedazzled Shangrila exhibit at the Hospitality Design Expo & Conference in Las Vegas. $30.00 Quantity:   Note: Articles from EXHIBITOR magazine issues published in 2006 and earlier are available individually for download in the Single Article PDFs section. If you wish to obtain magazine back issues from 2006 and earlier, please contact Becky at bparkhurst@exhibitormagazine.com

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