Exhibitor Online – Trade Show and Corporate Event Marketing That Works
SUBSCRIBE TO MAGAZINE

From jaw-dropping design to wow-inducing technological wizardry, the 2012 World’s Expo in Yeosu, Korea, is brimming with inspiration for exhibit and event professionals. EXHIBITOR Magazine’s Expo 2012 microsite features everything from Expo-related news and FAQs to historic World’s Expo highlights and video footage direct from Yeosu. This site also plays host to EXHIBITOR Magazine’s Expo 2012 Awards, honoring the best the world (well, the World’s Expo, at least) has to offer.
    RETURN TO EXPO2012 HOME PAGE  
Back to Full List
Lithuania Pavilion

The principal concept behind the Lithuania Pavilion at Expo 2012 in Yeosu , South Korea, is the idea of putting visitors inside of a large bead of amber. Amber is referred to as the gold of the Baltics, and it is an inseparable part of the Lithuanian culture. Legends have been created about amber for centuries, and it has not lost any of its charm up to this day. People find it fascinating to explore amber and the insects and plant fibers embedded therein as witnesses of the remote past.

Inside the Lithuania Pavilion, then, visitors themselves— for just a short time — turn into amber inclusions, highlighting the interface of sustainable nature and man. The Lithuania Pavilion sets out to highlight the uniqueness of the country while uniquely and harmoniously highlighting the principal theme of Expo 2012: "The Living Ocean and Coast.”

The entire interior of the pavilion (ceilings, walls, and floors) are decorated with illuminating planes and decorations reminiscent of amber. The planes all seem to emit a soft, monochromatic yellow light. Within the pavilion, the visitors and their clothes and items all take on a colorless appearance, and there are virtually no shadows cast, creating a truly unusual mood. The result: Visitors themselves feel as though they are inside a piece of amber.

Displays embedded into a column and an undulating side wall show off pieces of amber jewelry, while sculptures — including a massive ring studded with amber — pepper the surreal space. The visual inspiration behind the logo and exterior of the pavilion is a series of ancient amber pieces, carved into various shapes. After touring the pavilion, visitors are invited to purchase actual amber pieces in the pavilion’s gift shop.

                                 

Back to Home Page