 EXHIBITOR @ EXPO 2010:
DAY TWO |
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| This video shows the video wall and LED “sky curtain” inside the Guangdong pavilion. Visitors stimulate the growth of a tree by shouting and clapping. |
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| This video illustrates how wall-mounted monitors create an immersive environment in which visitors take a virtual ride on the Pearl River Delta City express train inside Guangdong’s Green Life exhibit. |
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| The hypnotic ribbon in the Hunan pavilion features slow-moving projections along its entire length. |
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| Housed in the Chinese Provinces Pavilion, this 50-foot-long exterior wall along one side of the Shanghai pavilion is made of thousands of three-sided tiles that flip in synch to create words and images. |
Day two meant more miles and miles of walking in the heat and polluted sky. We’re still getting accustomed — slowly — to the cultural norm of shoving and bumping like it's a rugby match. When we were filming in front of the Vietnam pavilion, several people kept stepping over our cords and walking right in front of the camera!
We saw the Chinese Provinces Pavilion today, which alone housed what would be several Edge Award winners yet are so poorly publicized that we barely knew about any of them other than Guangdong, which won one of our Expo 2010 Awards. In fact, we received a wonderful guided tour of the Guangdong Green Life exhibit, courtesy of Kenny Zhan, deputy general manager of Kingsmen Shanghai Co. Ltd.’s special project division, and Qiao Haishu, the vice director of the Guangdong pavilion.
One of the best displays inside the Chinese Provinces Pavilion, aside from Guangdong, was Shandong, the home of Confucius, which uses touchscreens embedded in faux ancient scrolls. Attendees can use the touchscreens to access data about the life of Confucius. The focal point of that exhibit-like pavilion is a hypnotic sculpture of interlocking rectangles — representing an ancient style of construction called “mortise and tenon joint structure” that didn't use nails, only perfectly fitted joints and grooves — that glows in eye-blinding colors thanks to countless LEDs.
Shanghai's pavilion has a super-cool 50-foot-long wall composed of thousands of three-sided tiles that flip in synch to create words and images, while Hunan province incorporates a gigantic cream-colored ribbon that flows over the booth and features slow-moving projections along its entire length.
One of the highlights of our day was a visit to the India pavilion, recipient of EXHIBITOR Magazine’s Expo 2010 Award in the People’s Choice category. It’s no surprise that the pavilion was such a popular favorite on our microsite, since an average of 30,000 attendees eagerly wait for hours each day just to get inside. The pavilion, which cost an estimated $9 million, boasts the world’s largest bamboo dome, which is covered with plants, solar panels, and copper swirls that mirror the “Tree of Life” carving adorning the entrance to the space.
We ended our day at the Chile pavilion around 9:00pm. It is yet another little-noted pavilion that is an absolute gem. It uses warm organic woods in a mix of hyper-futuristic and pagoda-like shapes to talk about the future of cities. There’s even a huge floor-mounted screen running videos of traffic from high above the city that was so lifelike it gave us vertigo. Or maybe that was just the mango-infused brandy we had there. Who knows?
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