Photos courtesy of BRC Imagination Arts.
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| Theme: Information and Communication - Extending City Dreams |
Client: China Mobile Group Shanghai Co. Ltd. |
| Fabrication: Kingsmen Exhibits Pte. Ltd. |
Design: BRC Imagination Arts |
| Size: 66,693 square feet |
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Exterior Design: Constructed of recyclable steel and covered with hexagonal panels made from recycled CDs — a universal symbol of the industries it represents — the Information and Communication pavilion stands as one of Expo 2010's Greenest structures. While energy-efficient LEDs embedded in its surface allow the whale-shaped pavilion to light up in geometric patterns, approximately 98 percent of the exhibits' elements are designed for reuse after the World’s Fair closes. The solar panels on the roof help power the pavilion, while porous paving and cisterns capture and recycle water to cool the interior as well as moisten the garden and green roof.
Pavilion Summary: As they enter the pavilion, guests are issued a personal communications device they carry throughout their tour. Resembling portable game controllers like those for the PlayStation Portable gaming system, the handheld gizmos enable attendees to interact with the exhibitions in real time. Using the touchscreen interface, guests choose a language, then create their own personal "Dream Profile" of technological and communication advances they most hope for. After watching welcome videos on four 42-inch LCD monitors, they proceed to "Progress Begins as a Dream,” where five projectors display a Disney-like animated history of communications in China, journeying from smoke signals to mobile phones.
Visitors next move into the Multi-Dimensional Interactive Network Theater for "Dream Big," a presentation appearing on an IMAX-style 71-by-38-foot curved screen. In “Dream of Nature,” young Ji takes the guests to a future South Pole research base exploring the rapidly changing climate, while in “Dream for Society,” Lin dreams of traveling instantly anywhere, then whisks the audience on a planet-wide odyssey. Visitors use their handheld devices to participate in the films, communicating with the characters on screen, and receiving additional information on the topics presented.
As they leave, guests upload their dream profiles and collected dreams to the pavilion’s Web site, creating a personal Web page. Later, guests can log into the site to retrieve their profiles, learn more about the communication technology of their dreams, find out if they won any prizes, and even connect with their fellow dreamers in the Pavilion's online community.
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