EXHIBITOR magazine is proud to announce an esteemed eight-member panel responsible for judging its EuroShop Awards competition, which will honor the most impressive trade show exhibit (stand) designs at EuroShop 2011. Held once every three years, EuroShop sets the tone for the stand- and retail-design industries. Featuring inventive materials, unique concepts, and one-off creations, the trade fair offers endless inspiration for exhibition and event professionals the world over. The international panel features international exhibit-design experts who will evaluate entrants on site in Dusseldorf, Germany.
“We strive to assemble all-star panels to judge each of our awards programs, and this competition is no exception,” said Travis Stanton, editor of EXHIBITOR Magazine. “These judges represent more than a century of collective design experience, and their firms have countless honors and awards of their own, lending them some serious street cred. Just in the past three years, since EuroShop 2008, our panel’s companies have won more than a dozen Exhibit Design Awards, two Sizzle Awards, a pair of Expo 2010 Awards, a Product Design Award, and a Buyer’s Choice Award — not to mention countless Best of Show awards at trade shows and expos around the world. Needless to say, it’s a pretty impressive group!”
For judges’ headshots and bios, simply click their names in the list below.
• Dirk Bachmann-Kern, principal, Bachmann.Kern & Partner, Solingen, Germany • Russ Fowler, senior director, corporate creative, Derse Inc., Milwaukee • Matt Hubbard, president of Exhibit Works, a division of EWI Worldwide, Livonia, MI • Rainer Mauer, head of architectural design, Uniplan GmbH & Co. KG, Cologne, Germany • Mitchell Mauk, principal, Mauk Design, San Francisco • Debra Roth, director of design and creative events, Pink Powered by Moss, New York • Nico Ueberholz, principal, Ueberholz GmbH, Wuppertal, Germany • Tom Yurkin, creative director, Freeman, Dallas
EXHIBITOR Magazine’s EuroShop Awards competition is currently accepting entries in the following categories:
• Small (50 square meters or less)
• Medium (51 to 275 square meters)
• Large (276 square meters or more)
Judges will award one Best of Show winner in each of the three categories. Honorable Mentions will also be selected and notified during EuroShop 2011.
The early bird deadline is Feb. 4, 2011 ($125), and the final deadline is Feb. 18, 2011 ($175). For entry forms and instructions, visit www.exhibitoronline.com/awards/euroshop, or contact Linda Armstrong, program manager, at larmstrong@exhibitormagazine.com or 1-972-317-1005.
About EXHIBITOR Media Group
The leader in trade show and corporate event marketing education, EXHIBITOR Media Group publishes EXHIBITOR magazine, a monthly publication featuring best practices in trade show marketing. EXHIBITOR's Learning Events include: EXHIBITOR2011, the industry's top-rated conference and exhibition for trade show and corporate event marketing; EXHIBITORFastTrak, accelerated learning conferences; and EXHIBITOR eTrak, professional online learning. EXHIBITOR Media Group is also the founder and sponsor of CTSM (Certified Trade Show Marketer), the world's only university-affiliated certification program for trade show and event marketers. Find out more at www.ExhibitorOnline.com.
As principal of Bachmann.Kern & Partner, Dirk Bachmann-Kern heads up a fast-moving and constantly evolving exhibit-design firm. The Solingen, Germany-based company offers brand architecture along with experience-related environments.
Between 2000 and 2004, he completed myriad interior design projects, and in 2004, he founded the Bachmann.Kern firm. He has won numerous Exhibit Design Awards from EXHIBITOR magazine, along with an ADAM Award from FAMAB (the German equivalent of the Exhibit Designers and Producers Association in the United States) and a Red Dot Design Award, which honors product design, communication design, and design concepts. Bachmann-Kern has been featured in countless magazines, and his work has appeared in myriad books. As a degreed engineer in interior design, he studied at the Ostwestfalen-Lippe academy.
Russ Fowler, the senior director of corporate creative at Milwaukee-based Derse Inc., leads the design team and strategically implements company-wide creative resources in the development of client exhibits, event programs, and marketing environments. With 23 years of experience in the exhibition and event industry, he provides overall support and direction to Derse’s creative group, and guides the Specialty Creative department providing creative direction for key accounts.
Derse's work has won multiple Exhibit Design Awards from EXHIBITOR magazine, and Fowler has been involved in creating large design and engagement projects for companies such as Samsung Mobile, Cerner Corp., Verizon Communications Inc., Moen Inc., Nikon Corp., Sub-Zero Inc., Fiserv Inc., and Honeywell Inc.
Matt Hubbard, president of Exhibit Works, a division of EWI Worldwide, Livonia, MI
As vice president of international marketing and global client services, Matt Hubbard most recently led the evolution of EWI Worldwide from a production-driven exhibit house to an integrated, live-communications company with full-service operations worldwide. Now, in his position as president of the Exhibit Works division, Hubbard brings this vision to the operational, creative, and sales side of the company’s core business. He is charged with leading the continued evolution of the Exhibit Works division to serve clients with strategically driven exhibition programs that build community between brands and their customers.
Prior to joining EWI, Hubbard practiced on the agency and corporate side of the business for 15 years, developing and executing strategic plans and public-relations activities, and designing corporate branding and positioning programs. He also served as the director of marketing and communications for Clark Hill PLC in Detroit and as a senior account supervisor at marketing firm Lovio George Inc., where EWI was his key account.
Rainer Mauer, head of architectural design, Uniplan GmbH & Co. KG, Cologne, Germany
Rainer Mauer, the head of architectural design at Uniplan GmbH & Co. KG, started working for the award-winning firm in 1996. Prior to this time, he was a freelance designer, and during the period of 1986 to 1989, he worked for H & M Design in Frankfurt.
Among his most prominent projects include Toshiba's exhibits at CeBIT and the Internationale Funk-Ausstellung; Sony Conputer Entertainment Deutschland GmbH at Gamescon show (a project that took home an Exhibit Design Award from EXHIBITOR magazine); Mercedezs-Benz at Bauma, and Deutsche Bahn at Bahnmuseum.
Mitchell Mauk, principal, Mauk Design, San Francisco
Mitchell Mauk is principal of Mauk Design, which he founded in San Francisco in 1986. Mauk Design specializes in exhibit design, environmental graphics, and corporate communications. Mauk has won multiple gold and silver awards from the Industrial Designers Society of America and the Society for Environmental Graphic Design, where he is a former board member. Mauk also has won countless awards in EXHIBITOR Magazine's Exhibit Design Awards.
He was the first American designer to have a light design manufactured by the prestigious Italian lighting firm Artemide. His work has been featured in Communication Arts, ID, VM+SD, AXIS, and Graphis, and is in the Permanent Collection of the Library of Congress. He also has appeared on television in interviews for CNN’s “Business Unusual.”
Mauk is a graduate of Art Center College of Design in Pasadena. He began his career at Bass/Yeager Associates, followed by Designworks, the southern California industrial design firm owned by BMW. At Mark Anderson Design in Palo Alto, CA, he was senior art director and was involved in developing the graphic image of the early Apple computers.
Debra Roth, director of design and creative events, Pink Powered by Moss, New York
Debra Roth began her artistic expression as a student at the School of the Museum of Fine Arts Boston in the early 1980s. From sculpting in metal to performance-art movement, Roth combined postmodern dance production with abstract-shaped costumes made of stretch-fabric that she, literally, performed within. And to enhance the theatrical experience, she designed and sewed brightly colored, highly imaginative stretch-fabric stage elements — complete environments, all of which became the basis of her business, Pink Inc., almost 30 years ago.
Seeing a viable outlet for her work, Roth entered the special-event marketplace where her innovative stretch-fabric structures and unique costumes have become the most sought-after and long-standing decorative design products the industry has known. Attesting to the prominence and power of the Pink Inc. brand, the firm was recently acquired by Moss Inc. in order to provide Moss entry into the world of special events.
Principal of the Wuppertal, Germany-based exhibit house that shares his name, Ueberholz GmbH, Nico Ueberholz is a preeminent German exhibit designer. He has received multiple honors in EXHIBITOR Magazine's Exhibit Design Awards.
After studying design and architecture, he served as a freelance 3-D designer from 1983 to 1985. Shortly thereafter he founded an advertising agency, Art Light, in 1985, and in 1986 founded Ueberholz GmbH. (The two companies merged in 1987.) His work has also won critical acclaim through FAMAB awards, and he was a recent speaker at Gravity Free, a multidisciplinary design conference sponsored by Exhibitor Media Group.
Tom Yurkin, creative director, Freeman, Dallas
Tom Yurkin is a creative leader within the experience industry and beyond. A true visionary, Yurkin delivers novel, trend-setting solutions for brand-conscious clients including Polo Ralph Lauren, Wired magazine, and W Hotels & Resorts.
An alumnus of the School of Industrial Design and Visual Communication Design at Ohio State University, Yurkin has also studied design and architecture at the Paris Louvre as a student of the Parsons School of Design. In 1984, he was chosen by Yale University to study design principles taught by various design icons including Armin Hofmann, Paul Rand, and Wolfgang Weingart in Brissago, Switzerland.
Yurkin is a member of the Advisory Board for Gravity Free, a multidisciplinary design conference, and an active member and section chair of the Industrial Designers Society of America. His work has received multiple awards in EXHIBITOR Magazine's Exhibit Design Awards and multiple Telly Awards.
