CSA Research Releases Report and Webinar Series on Language Services to Support Global Virtual Events

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CSA Research Releases Report and Webinar Series on Language Services to Support Global Virtual Events

7/16/2020
The COVID-19 pandemic has forced many event teams to create miracles in short time frames to transition multi-day, on-location events and conferences to similarly engaging virtual events.

When tasked with such a difficult challenge, many event planners fear all the downsides to moving in-person events online. Face-to-face networking and sponsorships won’t be as effective or virtual attendees are often more distracted. However, all is not lost.

Independent market research firm CSA Research found that global organizations and events have a lot to gain.

· Broader reach of the experience. Online events allow participation by people who were not able to attend your events previously. Because these conferences may have lower registration fees, you may also end up with a larger audience overall. For example, one organization drew 80,000 registrants and 56,000 actual attendees with their online event as opposed to its in-person conference that normally garnered only around 10,000.

· Language support as a way to engage and impress. Add subtitles or dub a video ahead of time or provide interpreting real-time or even after the fact. CSA Research found that many organizations whose events were strictly in English are considering adding languages for their remote events as a way to wow participants who are losing out on the perks of live events.

· More year-round ability to reach customers. Virtual events do not have to follow the three days in a row format to be worth the travel. You can much more easily offer regular touchpoints with participants to maintain their engagement throughout the year.

· Ease of adding accessibility services. Virtual event technology may offer built-in accessibility tools and integrations with third party applications. This allows for greater accessibility to the deaf, deafened, and hard-of hearing via sign language interpreting or captioning. Captions will also increase comprehension for people whose primary language isn’t the one used for the event.

To assist global companies and event planners with their continuation online, CSA Research has released a series of reports, briefs, blogs, and webinars that provide research, advisory, and solutions for converting in-person conferences to virtual events with a multilingual component. Find out more at www.csa-research.com, on twitter at @CSA_Research, or by emailing media@csa-research.com.

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