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Marika Roque Named COO, Taylor Pate Named CTO at KERV Interactive
KERV Interactive, a multi-award-winning interactive video company revolutionizing the performance of digital advertising with its patented technology, has promoted Marika Roque to COO and Taylor Pate to CTO. Roque & Pate will be partnering to plan, develop, and implement the company’s technology roadmap, which consists of SaaS platform strategies, increasing the product feature set such as growing the interactive data story, social and YouTube offerings, and on-boarding large, premium publishers into its system.
Roque will manage client facing needs and all operational elements, including pushing the roadmap to better serve the marketplace and the business. She will be directly managing the P&L along with other supportive teams. She also will have her finger on the pulse of KERV’s marketing strategies, and she will partner with Pate to ensure the technology supports revenue goals and maintains clients month-over-month and year-over-year.
Pate will manage the roadmap and functionality of the technology and will orchestrate automating anything and everything from the image recognition process to the tagging process. Data organization, training of IR nets, and efficiency and infrastructural economy of scale will be under his purview. Pate also will manage anything that touches the technology and infrastructure.
“Marika and Taylor are industry leaders with unparalleled market knowledge and experience,” notes Gary Mittman, CEO and Executive Chairman of KERV. “We are thrilled to promote them to our C-Suite, and we are confident their leadership will help us continue to grow and reach new milestones.”
About KERV Interactive
Based in Austin, Texas, KERV Interactive is the world's most advanced interactive video technology company and is revolutionizing the future of video engagement through dimensional storytelling. KERV's digital advertising platform was built on cutting-edge, patented technology and adds extraordinary value to brands, agencies, and creative and data-science teams by creating audience-to-brand connections within video like never before. Leveraging breakthrough machine learning techniques and AI with unmatched processing speed, the KERV technology recognizes depth, dimension, and objects within a video just as precisely as the natural eye. KERV enables every frame in every scene of any digital video to be an immersive, interactive experience for consumers. Learn more at www.kervit.com.
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