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360 Live Media Welcomes Jack Macleod as Chief Growth Officer
360 Live Media, the premier experience design and marketing agency serving the association community, proudly welcomes Jack Macleod, a veteran business executive who has successfully led numerous high-growth initiatives for tech firms, digital media publishers, and marketing agencies. He joins the 360 Live Media team as a senior leader in a newly created role: Chief Growth Officer.
Macleod will help associations accelerate growth and increase the performance of their organizations. Specifically, he will collaborate with association leaders to help them reach a large percentage of their audience, retain attendees, be relevant to the various segments the association serves, build the association’s reputation, generate revenue, and provide return and measurable outcomes on both time and money invested.
“With his vast experience and knowledge of growth strategies, Jack is uniquely qualified to effect change for our clients and accelerate associations,” said Don Neal, 360 Live Media founder and CEO. “Over the course of his career, he has built winning teams, strategies, and cultures at a broad array of firms ranging from startups to public companies on the forefront of marketing innovation. He excels at creating the right growth strategies to fit each organization’s needs.”
Previously, Macleod served as publisher and Chief Revenue Officer at Inside Higher Ed, a private equity-backed B2B media company, where he led a successful reboot and launched numerous new revenue streams and marketing solutions, including a live events business. Prior to that, he was Senior Vice President and General Manager at MXM Social, a leading social media content marketing agency owned by Meredith Corporation, whose clients ranged from Fortune 100 brands to trade associations.
Earlier in his career, Macleod held sales leadership positions with multiple digital advertising companies, including Advertising.com, where as a top producer he also managed teams and opened offices in San Francisco and Los Angeles. He started his career at Ogilvy Public Relations Worldwide in Washington, D.C.
“I am thrilled at the opportunity to join 360 Live Media, whose highly innovative, forward-thinking team shares my passion for building things and making them grow,” Macleod said. “I am excited to work side-by-side with clients to develop smart, creative, and dynamic solutions that will result in the transformational growth they envision.”
About 360 Live Media
360 Live Media is an award-winning, live-event experience design agency with full-service marketing capabilities. A strategy-driven organization that focuses on associations, 360 Live Media leverages the power of engagement to build brands, generate revenue, and increase relevance, all in support of the achievement of meaningful organizational results. 360 Live Media has been awarded two consecutive “Best Place to Work” awards by the Washington Business Journal for its strong, purpose-driven culture. 360 Live Media is a wholly owned subsidiary of SmithBucklin, the association management and services company more organizations turn to than any other. For more information, visit www.360LiveMedia.com or call 1-202-660-1600.
SmithBucklin is the association management and services company more organizations turn to than any other. Our mission is to achieve the missions of the client organizations we serve. SmithBucklin serves trade associations, professional societies, technology communities, charitable organizations, and corporations. Founded in 1949, SmithBucklin has offices in Chicago, Washington, D.C., Old Lyme, Conn., St. Louis, and San Ramon, Calif. The company is 100 percent employee-owned. For more information, please visit www.smithbucklin.com or call 1-800-539-9740.
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