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Live Marketing and Philips Win Brand Experience of the Year Award
Live Marketing—an award-winning trade show engagement agency and WBENC-certified woman-owned business — and its client, Philips, were awarded a Silver Stevie® Award in the Brand Experience of the Year category for B-to-B marketers. The winning entry highlighted Philips event marketing campaign at RSNA 2018, where immersive experiences and intriguing storytelling humanized the cutting-edge technology of Philips new product portfolio.
Judges were impressed by the campaign’s combination of high-tech
experiences and live presentations to drive engagement and increase leads,
calling the results “remarkable.” Philips generated dramatic
year-over-year increases in leads, executive meetings, and VIP booth
tours. The panel of judges commented that the exhibit experiences were
both “an excellent example of storytelling and adding a human touch to
bring a brand to life” and “a fun way to engage your audience.”
The exhibit and surround strategy emphasized Philips focus on integrated
solutions for seamless care, designed to help health systems meet the
quadruple aim of better outcomes, improved patient and staff experience
and lower cost. Each area used live presentations and hands-on demos to
immerse attendees in Philips solutions—from the patient perspective. A
tailored curriculum of presentations, featuring customers and thought
leaders, attracted crowds in the PhilipsLive Forum. Among Live Marketing’s
contributions was the implementation of the “Seamless Radiology
Experience,” an interactive HoloLens activity to present six patient
stories across the healthcare continuum. Attendees used a HoloLens headset
to engage with holographic animations, images, and an embedded customer
survey. After completing the experience, brand ambassadors directed
attendees to specific radiology areas of interest inside the booth.
“The team focused on storytelling to deliver an engaging attendee
experience and showcase the power of smart systems, software and services
working together to solve the most pressing issues confronted by imaging
professionals and healthcare systems,” said Edward Gala, head of brand,
communications, digital and events marketing for Philips North America.
“Working with best-in-class partners, we raised the bar by combining our
live event expertise with a digital toolbox to drive traffic, engage
attendees and reinforce the Philips brand.”
The American Business Awards received over 3,800 nominations this year.
“The nominations submitted to The 2019 American Business Awards were
outstanding. They illustrate the continued vibrancy of innovation and high
level of achievement across the American economic landscape,” said Michael
Gallagher, president and founder of the Stevie Awards. Details about The
American Business Awards and the list of 2019 Stevie winners are available
About Live Marketing
As an award-winning agency, Live Marketing creates, delivers, and
activates trade show engagement strategies (live + digital). For 40 years,
Live Marketing has produced experiences that create results for our
clients—from start-ups to flagship brands in all verticals. Learn more at
About the Stevie Awards
Stevie Awards are conferred in seven programs: the Asia-Pacific Stevie
Awards, the German Stevie Awards, The American Business Awards®, The
International Business Awards®, the Stevie Awards for Women in Business,
the Stevie Awards for Great Employers, and the Stevie Awards for Sales &
Customer Service. Stevie Awards competitions receive more than 12,000
entries each year from organizations in more than 70 nations. Honoring
organizations of all types and sizes and the people behind them, the
Stevies recognize outstanding performances in the workplace worldwide.
Learn more about the Stevie Awards at www.StevieAwards.com.
Sponsors of the 2019 American Business Awards include HCL America, John
Hancock Financial Services, and SoftPro.
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