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Best Practices in Trade Shows and Events
Conference: March 29 - April 2, 2020       Exhibit Hall: March 30 - April 1, 2020       Mandalay Bay, Las Vegas
 WEDNESDAY  4:15 PM - 5:00 PM
Track: Exhibits, Experiences, Events
W6029 45 Minute Session:
Delivering WOW! For Your Corporate Events with Strategy, Creativity, and Innovation
Get ready to rise above the day-to-day details of event planning to become more strategic, creative, innovative - and successful. In this session, you'll learn from real-world examples and gain valuable experience-based insights. We'll show you how to move beyond people-pleasing and get-it-done-mode in order to step into a leadership role. Learn to:
 •  Look for inspiration in all the right places
 •  Gain stakeholder buy-in and effectively communicate with executives
 •  Infuse your events with innovation and creativity by taking risks with out-of-the-box venues, speakers, demonstrations, and more
 •  Set goals and measure your success  

Heather Haigler, founder, WorkTrip
Heather Haigler is an event planner turned entrepreneur. After spending a decade as part of an events team responsible for more than 100 events a year, she co-founded a company dedicated to addressing the challenges that she and other event planners faced. Her flagship product, WorkTrip, lessens the pains associated with planning, executing and traveling to tradeshows, meetings and events. She is passionate about helping other event planners be more creative, strategic and successful.

Connect with Heather Haigler:

Additional sessions presented by Heather Haigler:
R2027 Rethink Internal Communication for Event Success
R3016 Race Opponents or Relay Team? Help Sales and Marketing Work Together for Event Success

Paige Mullis, director of concept development, advanced projects, Glen Raven
Paige Mullis is considered Glen Raven's innovation expert, responsible for fostering innovation and creativity at the 139 year-old company. This includes creative culture development and innovation programming on a global scale, curating innovation partners and resources, leading and implementing Design Thinking practices across the organization, supporting commercial growth through innovation driven projects, serving as an in-house creative partner for the company's leadership and customer base, and developing specialized communication to foster collaboration internally and externally.

Connect with Paige Mullis: