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Best Practices in Trade Shows and Events
Conference: March 29 - April 2, 2020       Exhibit Hall: March 30 - April 1, 2020       Mandalay Bay, Las Vegas
 WEDNESDAY  3:45 PM - 5:15 PM
Track: Marketing & Sales
Business Marketing Strategies and Trade Shows
Strategies are the most vulnerable part of your exhibit marketing plan. Why? Because most people, including many in your own company, don't really know what they are or what to do with them. In this session you'll learn:
 •  What strategies really are
 •  The difference between strategies and tactics
 •  How strategies fit into an overall trade show marketing plan
 •  How to use strategic thinking to improve the planning and execution of your trade shows and events
 •  How to look at real-life examples and apply good ideas strategically

Bob Milam (CTSM candidate), Trade Show Bob
Trade Show Bob, a past All-Star Award winner, knows a few things about trade show performance. Bob has produced winning campaigns for companies in diverse industries from food ingredients, super-computing, and cosmetics, to water treatment, apartment leasing and computer graphics. Always on the lookout to add value to the trade show experience for attendees, exhibitors, and organizers alike, Bob loves to see companies' exhibit programs blossom under the leadership of competent and confident Exhibit Managers.

Connect with Bob Milam:

Additional sessions presented by Bob Milam:
T3011 Effective Exhibiting for Companies with Niche Markets and Long Sales Cycles
T0000 Exhibit Hall Tech Tour
W0000 Exhibit Hall Tech Tour
M3029 Build a Successful Event Marketing Plan
R3008R Business Marketing Strategies and Trade Shows