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Best Practices in Trade Shows and Events
Conference: March 29 - April 2, 2020       Exhibit Hall: March 30 - April 1, 2020       Mandalay Bay, Las Vegas
 WEDNESDAY  10:00 AM - 11:30 AM
Track: Planning & Execution
Develop a Winning, Strategic Trade Show and Event Plan
This session is a how-to for trade show and event managers who are struggling to develop and implement a strategic plan that is meaningful and actionable for management buy-in. Learn to:
 •  Effectively evaluate your trade shows and events
 •  Create a consistent brand presence across all trade shows and events
 •  Demonstrate metrics reporting: leads, pipeline, and return-on-investment
 •  Influence your leadership team with a strategic annual plan year-over-year
CTSM Candidates with 5 or more years of experience may take this session in place of certain five-digit required sessions, with prior approval.

Lorre Crisswell, vice president of group account directors, Impact XM
As VP, Group Account Director, Lorre Crisswell is responsible for driving client loyalty for Impact XM, with a focus on global event management and forming strategic alliances that add value to the customer relationship. Lorre has built a 30+ year career around experiential marketing and helps top brands measure/maximize ROI and bridge strategic partnerships. She is respected as an industry leader in successful face-to-face marketing ventures, go-to-market strategies for companies such as Nutanix and ExxonMobil.

Additional sessions presented by Lorre Crisswell:
T5001 Maximize Value When Exhibiting Internationally

Jeannie Sadler, director of America's Events, Nutanix
With 25+ years of experience developing strategies, managing, executing and implementing both small and large Global trade shows, proprietary conferences and road shows. Jeannie has successfully managed event teams for companies such as Motorola, Google, Good Technologies and currently with Nutanix out of San Jose, California and has taken a unique approach to perfecting the art of evaluating, forecasting and measuring the results of her company's events.