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Best Practices in Trade Shows and Events
Conference: March 29 - April 2, 2020       Exhibit Hall: March 30 - April 1, 2020       Mandalay Bay, Las Vegas
 WEDNESDAY  4:15 PM - 5:00 PM
Track: Measurement & Analytics

W1052 45 Minute Session:
Using Apps to Measure Return on Investment at Every Event
Chasing numbers to formulate your ROI can be frustrating. This session will take you from ZERO event tracking to AWESOME event tracking in just 45 minutes. Learn how to build an automated solution that delivers reporting results for every show--all using off the shelf apps. We will:
 •  Compare lead capture apps
 •  Learn how to transfer leads to your CRM system
 •  Discuss methodologies to prioritize leads and set-up rapid follow-up
 •  Compare survey software platforms you can use to collect post-show feedback
 •  Demonstrate how to create a post-show report that will WOW management

James Loveridge, CTSM, marketing manager of events, ALLDATA LLC
James is a Marketing Manager of events at ALLDATA LLC. Through a 20-year career in the high-tech industry, James developed robust experience in all aspects of marketing and currently applies the learnings into creating an effective presence at events that drives sales and high returns.

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