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Best Practices in Trade Shows and Events
Conference: March 29 - April 2, 2020       Exhibit Hall: March 30 - April 1, 2020       Mandalay Bay, Las Vegas
 TUESDAY  10:00 AM - 11:30 AM
Track: Marketing & Sales
Integrated Marketing Communications
Empowering your events with an integrated marketing communication program can help drive the success you need. Using real-world examples of effective integrated strategies, this session will help you leverage available marketing disciplines by:
 •  Defining show objectives
 •  Matching objectives to the correct marcom tactic
 •  Recognizing your audience
 •  Allocating your budget appropriately
 •  Establishing potential success benchmarks
 •  Understanding pre-, at- and post-show tactics
 •  Analyzing your results

Katharine Chestnut, CTSM Diamond, founder and chief community officer, Alkaloid Networks
With 30+ years experience, Katharine started in advertising before transitioning to client-side marketing. Strategy and measurement of her own programs became a passion. Involvement at all levels of the creative and marketing process brings a practical working knowledge to every project. Experience in a variety of industries brings inventiveness to her solutions. A contributing writer and speaker for 20+ years along with marketing consulting and owner of an Atlanta co-working office.

Connect with Katharine Chestnut:

Additional sessions presented by Katharine Chestnut:
S1002 Connect the Dots: How to Match Measurement to Business Objectives
M3029 Build a Successful Event Marketing Plan