Limited to 16 attendees.
While R261 - "Trade Show Exhibitor for Large Corporations" is an introductory course, this advanced session is geared towards experienced corporate trade show managers. Join two veteran exhibit marketing professionals for a discussion of the unique challenges large corporate exhibitors face day in and day out. From planning, to operations, to post-show reporting - this round table is an open forum. Come prepared to share your unique challenges and insights with your peers. We'll discuss:
CTSM Candidates with 5 or more years of experience may
take this session in place of certain five-digit required sessions, with prior approval.
• Navigating supply chain management and procurement
• Mitigating risk
• Interfacing with legal
• Partnering with marketing and exhibiting your brand
• Budgeting and accounts payable
• Objectives for C-Level, marketing, and sales stakeholders
• Social media challenges