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Best Practices in Trade Shows and Events
Conference: March 29 - April 2, 2020       Exhibit Hall: March 30 - April 1, 2020       Mandalay Bay, Las Vegas
 THURSDAY  8:00 AM - 9:30 AM
Track: Personal & Career
Eight Traits of a High-Level Performer - and How to Spot One in an Interview
Session Requirement: Bring your own laptop and have a basic knowledge of Excel

Having the right team working for you is vital to the success of your event program. In this challenging job market, finding talented and dedicated event planners is getting harder and harder. Learn eight traits that are common among high-level performers and discuss how to structure your interviews to pinpoint which candidates will be your future rockstars. Learn:
 •  Characteristics of high performers on the job
 •  Questions you can ask during an interview to identify the high-level performers
 •  How to keep your high-level performers (once you find them)

Cate Hollowitsch, director of engagement marketing, Organic Valley
Cate Hollowitsch is the Director of Engagement Marketing for Organic Valley. She leads the strategic selection and implementation of trade shows, farm discovery events, consumer sampling, and marketing sponsorships for Organic Valley. Cate has more than 24 years of experience in event planning and building collaborative teams. She holds a BSBA from Hawaii Pacific University and an MBA, but has learned more about creating experiences by getting out in the world and doing it.

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