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Best Practices in Trade Shows and Events
Conference: March 29 - April 2, 2020       Exhibit Hall: March 30 - April 1, 2020       Mandalay Bay, Las Vegas
 THURSDAY  3:00 PM - 4:30 PM
Track: Exhibits, Experiences, Events
The Future of Corporate Events: Trends You Need to Know NOW
Have your events been planned to impress and inspire your attendees? It's well documented that attendees' expectations continually shift - while attention spans progressively decrease. Join us to explore trends plus emerging programming and learning techniques that will elevate your future events to meet the needs of your audience. Our discussion will cover personalization, wellness, experiences, and interactivity. We'll explore:
 •  New modes of interaction that enable a more connected and streamlined experience
 •  How to leverage personalization, micro-experiences, and targeted content for maximum audience engagement
 •  Experiential and sensorial learning opportunities
 •  Approaches that combat over-programming and focus on wellness for attendees
 •  Tactics for implementing on-trend programs within your organization

Kalyn Rozanski, CEO/managing partner, EBCO Trends
Kalyn Rozanski is an accomplished trend expert known for her vision and insights. Kalyn uses her expertise to share emerging patterns in consumer and market behavior across categories and industries, as well as interpreting and communicating what those patterns will mean to your brand. She has predominantly worked with the Fortune 1000 - companies such as P&G, Johnson and Johnson, Fiat Chrysler and Starbucks.

Connect with Kalyn Rozanski:

Erin Mays, CEO/managing partner, EBCO Trends
Erin Mays is a consumer insight and innovation expert, with a background in design, anthropology, and business. She develops and oversees comprehensive programs for clients that uncover insights and information (through deep analysis) to inspire and drive action using innovative deliverables and platforms. Her work has taken her to over 20 countries and across industries. Erin's clients include some of the largest brands in the world-including Samsung, P&G, Starbucks, GSK, Bissell, J&J and Fiat Chrysler.

Connect with Erin Mays: