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Best Practices in Trade Shows and Events
Conference: March 29 - April 2, 2020       Exhibit Hall: March 30 - April 1, 2020       Mandalay Bay, Las Vegas
 THURSDAY  1:30 PM - 2:15 PM
Track: Planning & Execution
R2010 45 Minute Session:
Great Exhibiting Results Begin with You - and a One-Page Plan
The key to any successful exhibition marketing strategy is advance planning. There are so many details to address - from exhibit design to post-show lead follow-up. This session will introduce a new, streamlined approach to planning the strategies and tactics that will form the foundation of your exhibit and events program. Leave with a draft plan you can use to hit the ground running when you return home. Learn how to:
 •  Simplify your exhibit marketing planning process
 •  Turn the planning of your exhibit marketing program into an interactive process
 •  Create a formal exhibit marketing plan that your team will buy into

Marc Goldberg, CME, associate, marketech360
Marc brings his experience in exhibiting and business ownership / management to his workshops and seminars. In 1985, he founded Marketech360 that specializes performance improvement through training and measurement. . He authored Small Doesn't Mean Second Rate, the Future of Healthcare Exhibiting is Learning, in 2016 published Strategic Trade Show Success and in 2017, Tips from SCORE - a guide for small businesses management. He created the first exhibiting measurement software - Measurement Made Easy.

Connect with Marc Goldberg:

Additional sessions presented by Marc Goldberg:
W2005 Make Smarter Decisions to Maximize Your Show Outcomes
R2004R Don't Skip the Meetings - Pre-, At-, and Post-: Guideposts to Success
T1060 How Do You Compare with the Competition? Conduct Your Own Performance Audit (continued)
T1058 How Do You Compare with the Competition? Conduct Your Own Performance Audit