Twenty years ago, Joe Pine and Jim Gilmore's seminal book on experience innovation, "The Experience Economy," explored how savvy companies differentiate themselves by creating compelling experiences for their customers. Translated into more than fifteen languages, "The Experience Economy" has become a must-read in myriad industries and business disciplines around the globe - including the exhibit and event industry. Today, experiences proliferate our lives like never before. This session is your opportunity to meet Jim Gilmore, ask questions, and hear his thoughts on:
CTSM Candidates with 5 or more years of experience may
take this session in place of certain five-digit required sessions, with prior approval.
• The primary areas in which experience thinking has been best applied
• The good, the bad, and the ugly as seen in experience design
• The critical success factors and metrics that will be most important during the coming years