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Best Practices in Trade Shows and Events
Conference: March 29 - April 2, 2020       Exhibit Hall: March 30 - April 1, 2020       Mandalay Bay, Las Vegas
 MONDAY  4:15 PM - 5:00 PM
Track: Planning & Execution
M2012 45 Minute Session:
Use Interactives to Drive Better and More Qualified Traffic to your Exhibit
Are you driving enough - and the right - traffic to your exhibits? Attendees expect the time they spend visiting your exhibit to be productive. They want highly-personalized experiences that relate to their company's needs and challenges. Employing the right interactive tools can both create a memorable experience for your attendees and lead the attendee to view your company as the best possible solution to their challenge. Learn:
 •  Why you should use interactive elements in your exhibits
 •  How to select the right interactive tools for your audience and your program
 •  Hints, tips, and techniques to ensure your interactive elements are a success

Holly Sherrill, president and CEO, marketech360
Holly Sherrill, President and CEO of Marketech360. Holly is a veteran trade show expert, bringing over 25 years' experience in experiential marketing to trade shows. Holly's specialties include; exhibit staff training, strategic planning and consultation, quantifiable objective setting, ROI tools and execution. Holly sits on the board of AWIB, is a member of The NAWBO, Alabama Women in Business (AWIB) and The Women's Network (TWN). Holly holds an MBA from Mercer University in Atlanta, GA.

Connect with Holly Sherrill:

Additional sessions presented by Holly Sherrill:
W3053 Creating Dynamic Demos
W2006 Key Ideas for Effective Exhibiting
T1060 How Do You Compare with the Competition? Conduct Your Own Performance Audit (continued)
T1058 How Do You Compare with the Competition? Conduct Your Own Performance Audit