Have you been challenged to generate increased demand with a tight or limited budget? In order to succeed, you must quantify how much revenue your events and marketing activities generate. In this session, you will learn to:
• Predict and measure the revenue impact of your event content and strategies using pre-, during and post-show event data.
• Apply lead and data capture best practices
• Take pre-event preparatory steps with your CRM and marketing automation that will facilitate follow-up, tracking and the creation of reports