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Best Practices in Trade Shows and Events
Conference: March 29 - April 2, 2020       Exhibit Hall: March 30 - April 1, 2020       Mandalay Bay, Las Vegas
Co-located with EXHIBITORLIVE
Sunday, March 29, 2020 | Mandalay Bay, Las Vegas

Keep Your Healthcare Convention Marketing Edge
Last year was the inaugural HCEAInnovate and people said "I want more!" So, we refreshed this special event designed exclusively for healthcare marketers, associations and societies. Year two will feature a half-day workshop that will provide you with best practices, trends and inspiration all designed to innovate your convention marketing programs that reflect Innovate's mission: Inspire, Explore and Engage.

With fresh and exciting content and speakers, an interactive, techified format that is hands-on and opportunities for peer-to-peer learning and networking, walk away ready to:
  • Understand the ever-changing healthcare convention marketing landscape including the hot acronym of the day: GDPR
  • Integrate inspiring creative can-do's you’ll feel empowered to try
  • Apply new ideas and insights to your programs for better attendee engagement, including social media
  • Connect with your team and your audiences in enhanced ways


Register by February 13 and SAVE!Early-birdRegular
Corporate/Association HCEA Member Rate$225$295
Corporate/Association Non-Member Rate$295$365
Industry Partner/Vendor, HCEA Members Only$450$590

If you need to verify your HCEA membership, or you have any other questions about HCEAInnovate, please email:

BONUS! The EXHIBITORLIVE Exhibit Hall, featuring nearly 300 trade show and corporate event vendors, is included with your HCEAInnovate registration. The Exhibit Hall is open Monday - Wednesday, 11:30am - 3:30pm.

Limited sponsorship opportunities for this event are available. Please contact Emilie Mendia at for more information.