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Best Practices in Trade Shows and Events
Conference: March 29 - April 2, 2020       Exhibit Hall: March 30 - April 1, 2020       Mandalay Bay, Las Vegas
CTSM Required Sessions Scheduling Guide
To fulfill the educational component of the CTSM certification program, these 23 five-digit REQUIRED sessions must be taken,
along with any five ELECTIVE (three-digit) sessions offered at EXHIBITOR conferences, for a total of 28 sessions.
The REQUIRED sessions end in the letter R.
MAR 30
MAR 31
1008R CTSM
How To Measure the Value of Trade Show Participation - Part I: Basic Concepts
10 AM
1009R CTSM
How to Measure the Value of Trade Show Participation - Part II: Practical Application
1 PM
2001R CTSM
Selecting the Right Shows: The Critical Decision
10 AM
2003R CTSM
The Nuts and Bolts of Budgeting for Results
10 AM
2004R CTSM
Don't Skip the Meetings - Pre-, At-, and Post-: Guideposts to Success
10 AM
2014R CTSM
The Basics of Trade Show Project Management - Part I
8 AM 1 PM
2015R CTSM
The Basics of Trade Show Project Management - Part II
10 AM 3 PM
3007R CTSM
Advanced Learning Session:Creative Thinking to Reinvigorate Your Program
3:45 PM
3008R CTSM
Business Marketing Strategies and Trade Shows
3:45 PM 3 PM
3011R CTSM
How to Grow Your Brand: Incorporating Brand Marketing into Your Exhibit Program
Offered at EXHIBITORFastTrak conferences.
3013R CTSM
Beyond the Basics of Booth Selling
8 AM
3015R CTSM
Integrated Marketing Communications
10 AM
3022R CTSM
No Exhibit is an Island - Building a Bridge to Success
8 AM 8 AM
4002R CTSM
Basic Project Management and Reporting Skills
10 AM
4007R CTSM
Exhibit Law Primer: Legal Concepts and Practical Advice
3:45 PM 8 AM
5022R CTSM
International Events: Expanding Your Global Reach
Offered at EXHIBITORFastTrak conferences or online via EXHIBITOR eTrak.
6008R CTSM
From Marketing to Measurement: 10 Steps to a Great Corporate Event
3:45 PM
6010R CTSM
The Basics of Event Planning and Management - Part I
10 AM
6011R CTSM
The Basics of Event Logistics and Implementation - Part II
3:45 PM
6017R CTSM
Graphics Boot Camp: The Basics Every Event Manager Should Know
3:45 PM
6020R CTSM
The @show Experience: Understand the Essentials of Exhibit Design
8 AM
7021R CTSM
Negotiating Skills to Win
8 AM
7023R CTSM
Communicating with Others: Essentials for Success
8 AM

Special notes for CTSM Candidates:
Candidates are required to take session 1008R prior to 1009R and 2014R prior to 2015R.
It would also be beneficial to take session 6010R prior to 6011R.

To receive credit on your transcript, be sure to take the quizzes online at for each of your sessions taken. Quizzes must be taken within two weeks following EXHIBITORLIVE.

Save all of your session handouts. You will need them to prepare for the final exam.

Trade show and event managers who have five or more years of experience are eligible to replace some of the more basic CTSM required courses with elective sessions, with prior approval. Use this form to request approval before registering.

Call or email our program administrator, Wendy Lewis at:

Learn more about CTSM