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Best Practices in Trade Shows and Events
Conference: March 29 - April 2, 2020       Exhibit Hall: March 30 - April 1, 2020       Mandalay Bay, Las Vegas

EXHIBITOR and Healthcare Convention & Exhibitors Association (HCEA) Announce Partnership Agreement for 2019-2020 Events
EXHIBITOR magazine announces an expanded partnership with Healthcare Convention & Exhibitors Association (HCEA) for events in 2019-2020, including HCEA's annual HCEAConnect conference, and for HCEAInnovate which will co-locate with EXHIBITORLIVE, Best Practices in Trade Shows and Events, to be held in Las Vegas, March 29 - April 2, 2020.

HCEAInnovate will be held on Sunday, March 29, 2020, to coincide with the opening day of EXHIBITORLIVE. HCEA will also hold its annual reception during EXHIBITORLIVE, now scheduled on Monday, March 30.

"HCEA and EXHIBITOR are recognized as global leaders in the trade show and event industry, each providing world-class educational opportunities, solutions, networking, and research," said Randy Acker, President & COO of Exhibitor Media Group. "We look forward to continuing our partnership with HCEA to foster an opportunity for healthcare marketers in our respective organizations to connect and consume the world's best face-to-face marketing education."

As a Supporting Sponsor for HCEAInnovate 2020, EXHIBITORLIVE will provide meeting and booth space, registration services, marketing collateral, and access to the EXHIBITORLIVE show floor for all registered HCEAInnovate attendees. EXHIBITORLIVE will also host dedicated Peer2Peer roundtables to help further the discussion of healthcare related topics for attendees.

"We are excited at the continuation and growth of our relationship with EXHIBITOR," said Jeannie Wert, Director, Exhibit Management Siemens Healthineers, and President of HCEA. "This partnership provides another way to help healthcare exhibitors and event organizers find unique solutions for their marketing programs, while at the same time rounding out broader training needs through EXHIBITORLIVE's sessions and workshops. Similarly, a pathway for training and networking is also established for those individuals that are not focused on the healthcare industry specifically. Through this partnership, other industry segments have the opportunity to engage with HCEA and address their healthcare training and informational needs, which is especially crucial as the healthcare industry continues to evolve at a very rapid pace."

"We are thrilled to once again bring together two active communities of trade show and event marketing professionals for collaboration and networking," said Dee Silfies, chief learning strategist for EXHIBITORLIVE. "Each conference maintains its own unique programs, so together we will be able to offer a greater range of opportunities for all participants."

Jeannie Wert, HCEA; Randy Acker, President & COO of Exhibitor Media Group; and Michael Rosenberg, HCEA

Pictured from left at HCEAConnect 2019: Jeannie Wert, President, HCEA; Randy Acker, President & COO of Exhibitor Media Group; and Gregg Lapin, Past-President, HCEA.

EXHIBITOR also served as Supporting Sponsor of HCEAConnect 2019, which took place on August 17–20, 2019, in Miami, FL. This event brings together the industry’s leading healthcare exhibit marketers, medical association meeting and exhibition directors, and exhibit design, creative marketing and convention services companies. The cornerstone of HCEAConnect is healthcare-specific education delivered through creative, interactive delivery systems. Thought leaders in the industry share their expertise and knowledge, and attendees learn from each other at expanded roundtable and networking events.

About HCEA
The Healthcare Convention & Exhibitors Association (HCEA) is a trade association representing organizations united by a common desire to increase the effectiveness and quality of healthcare conventions and exhibitions as an educational and marketing medium. For more information, visit

About Exhibitor Media Group
The leader in trade show and corporate event marketing education, Exhibitor Media Group publishes the award-winning EXHIBITOR magazine, a monthly publication featuring best practices in trade show marketing. EXHIBITOR's learning events include: EXHIBITORLIVE, Best Practices in Trade Shows and Events; EXHIBITORFastTrak accelerated learning conferences; and EXHIBITOR eTrak, professional online learning. Exhibitor Media Group is also the founder and sponsor of CTSM (Certified Trade Show Marketer), the industry's only university-affiliated professional certification program. Learn more at

EXHIBITOR is a registered trademark, and EXHIBITORLIVE, EXHIBITORFastTrak, and EXHIBITOR eTrak, are trademarks of Exhibitor Publications, Inc. in the USA and other countries. All company and/or product names may be trade names, trademarks and/or registered trademarks of the respective owners with which they are associated.