Topics Magazine Find It EXHIBITORLIVE eTrak FastTrak CTSM Certification Awards News Advertise
Best Practices in Trade Shows and Events
Conference: March 29 - April 2, 2020       Exhibit Hall: March 30 - April 1, 2020       Mandalay Bay, Las Vegas

EXHIBITOR Renews Partnership with Live Marketing to Provide 'Species Squad' Brand Ambassadors at EXHIBITORLIVE
EXHIBITOR magazine announces it has renewed its partnership with Live Marketing, who will provide engagement ambassadors to welcome attendees at EXHIBITORLIVE, The Professional Development Conference for Trade Show and Corporate Event Marketing, March 29 - April 2, 2020, at the Mandalay Bay Convention Center in Las Vegas.

Live Marketing, an award-winning trade show and event creative agency and WBENC-certified woman-owned business, will once again sponsor the "Species Squad" – a roving group of engagement ambassadors – to welcome attendees, demonstrate the conference mobile app and web site, and help attendees get more out of their conference experience.

"The Species Squad Brand Ambassadors were such a great addition to the attendee experience for the past two years and we are excited to work with Live Marketing again in 2020," said Randy Acker, president & COO of Exhibitor Media Group. "There are many different opportunities for attendees to connect and experiences to consume. The Species Squad assists attendees on how to make the most of their EXHIBITORLIVE experience."

Species Squad Brand Ambassadors at EXHIBITORLIVE

"We're thrilled to partner again with EXHIBITOR and bring back the Species Squad for its third year!" said Anne Trompeter, principal and executive creative strategist at Live Marketing. "We look forward to enhancing the EXHIBITORLIVE experience, encouraging attendees to connect with their species while demonstrating our unique strategies to engage audiences on the trade show floor and beyond."

The 'Species Squad' nomenclature is based on the 'Connect With Your Species" conference slogan, which encourages attendees to make meaningful connections with other trade show and event marketing professionals who face similar industry challenges.

EXHIBITORLIVE is the most comprehensive educational event for trade show and event marketing professionals, featuring 176 educational sessions and workshops. This event is attended by 5,000 exhibit and event managers, and marketing and communications experts who are serious about improving their face-to-face marketing performance. The Exhibit Hall at EXHIBITORLIVE presents North America's largest exhibition of trade show and event suppliers. For more information, go to

Visit Live Marketing in the Exhibit Hall at EXHIBITORLIVE, booth #238, March 30 - April 1, 2020.

About Live Marketing
As an award-winning agency, Live Marketing creates, delivers, and activates trade show engagement strategies (live + digital). Live Marketing produces experiences that create results for our clients. Learn more at

About Exhibitor Media Group
The leader in trade show and corporate event marketing education, Exhibitor Media Group publishes the award-winning EXHIBITOR magazine, a monthly publication featuring best practices in trade show marketing. EXHIBITOR's learning events include: EXHIBITORLIVE, the professional development conference for trade show and corporate event marketers; EXHIBITORFastTrak accelerated learning conferences; and EXHIBITOR eTrak, professional online learning. Exhibitor Media Group is also the founder and sponsor of CTSM (Certified Trade Show Marketer), the industry's only university-affiliated professional certification program. Learn more at

EXHIBITOR is a registered trademark, and EXHIBITORLIVE, EXHIBITORFastTrak, and EXHIBITOR eTrak, are trademarks of Exhibitor Publications, Inc. in the USA and other countries. All company and/or product names may be trade names, trademarks and/or registered trademarks of the respective owners with which they are associated.