Traditional exhibits still have a place, but event sponsorship activations are here and growing as a platform to create truly immersive experiences that get people talking, interacting, learning, and sharing. Get ready to get hands-on and to be inspired by examples of real-life business-to-business event activations. Learn to:
CTSM Candidates with 5 or more years of experience may
take this session in place of certain five-digit required sessions, with prior approval.
• Use key insights to inform your creative approach
• Develop experiences with an attendee-first mindset
• Drive organizational change in order to receive permission to do things differently
• Test, evaluate, and improve your event plans over time