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The Professional Development Conference for Trade Show and Corporate Event Marketing
Conference: February 24-28, 2019             Exhibit Hall: February 25-27, 2019             Mandalay Bay, Las Vegas

beMatrix USA Takes Best of Show Large Booth at EXHIBITORLIVE
beMatrix® USA, the Atlanta based US manufacturer of the original 'big hole' frame system, was not only the talk of the show with its creative use of LEDskin® and innovative, double booth design, but it also garnered EXHIBITOLIVE’s prestigious Best of Show Large Booth Award.

Utilizing its extensive network of unparalleled partners, beMatrix tapped Steelhead Productions and HT Connect to help design and construct its booths. The beMatrix presence consisted of two 20x20 booths connected by an LED bridge crossing high above the aisle.

Robert Laarhoven, President of beMatrix USA said “All of us at beMatrix are proud of the booth and extremely appreciative to receive this award. It represents the culmination of months of hard work by many people. It also stands as a reminder that with the beMatrix system, the possibilities are endless. ”

EXHIBITOR magazine, a monthly publication featuring best practices in trade shows and events, congratulates beMatrix USA as the 2019 Best of Show Large Booth Award winner at EXHIBITORLIVE, The Professional Development Conference for Trade Show and Corporate Event Marketing, February 24-28, Mandalay Bay, Las Vegas.

“The ability of the entire team to coalesce and take this incredible idea from a rough sketch to a tangible exhibit space was unbelievable. While we produce great products at beMatrix, this would have been impossible without the help of HT Connect and Steelhead,” stated Scott Barker, Marketing Manager at beMatrix USA.

Judges comments included:

"Innovative presentation with arch over two booths," commented one judge. "Clear representation of products and the value they bring."

"The booth was attractive and had a very inviting feel," said another judge. "Easy to access. Attentive staff.

"Attention grabbing use of messaging over the aisle," added another judge. "Compelling."

Judging was conducted on Monday, February 25th, during EXHIBITORLIVE Exhibit Hall hours by a select group of corporate trade show marketers at EXHIBITORLIVE.

About beMatrix® USA:
The 360° Exhibit System
beMatrix®, headquartered in Roeselare, Belgium, with production facilities in Roeselare, Norcross, GA (USA) and Hangzhou, China and sales and distribution offices in 61 countries, manufactures a Tooless™, reusable frame system for the exhibit builder, general contractor and event producer. The same aluminum frame accepts both hard panel and fabric infills.

Combining its new 360° Design initiative and Tooless™ approach, The System is recognized for its quick and easy construction with each frame being able to be used as a floor, wall, or ceiling. Used worldwide for exhibits, events, pop-up venues and displays, The System is complete with straight and curved frames, doors, counters, lighting and wall mounting accessories.

The System is considered environmentally sustainable, providing endless reusability as the same aluminum frames are continuously recon¬figured and redesigned into new structures. The beMatrix® factories support complete sustainability by recycling 100% of all waste created during the fabrication process.

To learn more about beMatrix please visit