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The Professional Development Conference for Trade Show and Corporate Event Marketing
Conference: February 24-28, 2019             Exhibit Hall: February 25-27, 2019             Mandalay Bay, Las Vegas

Reality Engineering to Launch New eLead Card at EXHIBITORLIVE
Reality Engineering, a leading trade show technology solutions provider, is expanding its lead capture solutions with the launch of their new eLead Card as part of the EXHIBITORLIVE 2019 New Product Showcase.

eLead Card Compared to traditional paper lead cards that are often illegible or time-consuming to transcribe, Reality Engineering’s eLead Card collects electronic and instant results to provide trade show exhibitors with improved lead processing efficiency and real-time results.

eLead Card works on any web-enabled device – whether that is a booth visitor’s personal mobile device or an exhibitor procured tablet or mobile device. Designed to streamline lead collection across an exhibitor’s entire trade show calendar, eLead Card is compatible with show provided badge-scanning systems through a badge developer kit procured by Reality Engineering. For small shows without a badge, attendees simply access a short website URL or scan a QR code to access a mobile-optimized survey to complete their contact information. Once the eLead survey is complete, attendees can show a confirmation screen to receive a gift in the booth for their participation.

Jon Jackson, president at Reality Engineering, says, “Exhibitors who collect data from trade show presentations or use self-serve lead forms can’t wait days or weeks to receive results. We created eLead Card as a green solution that reduces paper, but also provides instant visibility into valuable data that can be used to make program adjustments on the fly.”

Other benefits of eLead card include robust survey options such as multiple choice, fill-in-the-blank and ranking questions, and a user-friendly dashboard to view survey responses and metrics. Liz Nacron, executive vice president, creative and production at Live Marketing, adds, “The ability to completely customize survey questions and answers ensures exhibitors collect the exact information they need to import into their CRM or marketing automation system for timely post-show follow-up.”

Reality Engineering is demonstrating eLead Card during EXHIBITORLIVE 2019 at its booth. Attendees who visit Booth #1911 and take a quick Trade Show Measurement Fit Quiz will receive a microfiber fitness towel and entered to win a $200 lululemon gift card. Before the show, EXHIBITORLIVE 2019 attendees can earn an extra entry into the grand prize drawing by visiting

About Reality Engineering
For more than a decade, Reality Engineering has been a leading provider of trade show lead solutions that capture attendees’ attention, streamline content management, and effectively measure trade show marketing investment. Learn more at