Thank you for another great show! Next year's EXHIBITORLIVE will be held March 29 - April 2, 2020.
Topics Magazine Find It EXHIBITORLIVE eTrak FastTrak Certification Awards News Advertise
The Professional Development Conference for Trade Show and Corporate Event Marketing
Conference: February 24-28, 2019             Exhibit Hall: February 25-27, 2019             Mandalay Bay, Las Vegas

McKneel Keenan to Present GDPR Update Session at HCEAInnovate
Join us at HCEAInnovate to get your questions answered on how GDPR is impacting the healthcare industry. Attendees will also have the opportunity to learn new techniques and updated trends and information that prepares them for the rapidly evolving healthcare convention playbook.

Session Highlight: GDPR Update | True or False Mythbusters with McKneel Keenan
Are you worried that GDPR will limit ROI on your event marketing program? Whether it’s tradeshows you attend or events you organize, learn how properly managing data privacy provides an opportunity to market how marketing should be- on the basis of trust. There is no greater opportunity to understand a customer’s or prospect’s interests and capture their consent for future engagement than the face to face interactions that live events provide. This session will breakdown the facts (and bust a few common myths) about GDPR and the impact to your live event marketing strategy.

Last year was the inaugural HCEAInnovate and people said “I want more!” So, we refreshed this special event designed exclusively for healthcare marketers, associations and societies. Year two will feature a half-day workshop that will provide you with best practices, trends and inspiration all designed to innovate your convention marketing programs that reflect Innovate’s mission: Inspire, Explore and Engage.

HCEAInnovate happens during EXHIBITORLIVE on Sunday, February 24, 2019. Register today and receive the Early Bird rate! For more information on HCEAInnovate and a full schedule, visit our website at

BONUS! The EXHIBITORLIVE Exhibit Hall, featuring nearly 300 trade show and corporate event vendors, is included with your HCEAInnovate registration. The Exhibit Hall is open Monday – Wednesday, 11:30am – 3:30pm.

About HCEA
HCEA is the premier professional organization empowering better outcomes at healthcare meetings and events. Our membership mirrors the industry, bringing together a great cross-section of corporations and medical associations, large and small. Team players driven to share the latest tools, trends and technology in a supportive professional environment. With world-class resources that educate, advocate and appreciate the unique challenges you face every day. Find out more at

About HCEAInnovate
Now in its second year, HCEAInnovate is a special event designed exclusively for healthcare marketers, associations and societies who reach their audiences through trade shows and events. Co-located with EXHIBITORLIVE – the trade show for the trade show industry – HCEAInnovate enables attendees to gain focused education targeting the dynamic healthcare sector while also affording access to the popular EXHIBITORLIVE show floor at no additional charge. For more information, visit

Contact: Alexandra Long, HCEA Membership Concierge at or 703-935-1961.