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July 6, 2023 |
Providing exhibit and event marketers with the tools and education to produce high-performance programs with measurable results. |
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MEASUREMENT  |
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Every day, more than 347.3 billion emails are sent and received, according to the research firm The Radicati Group Inc. In North America, Europe, and Asia-Pacific alone, HubSpot Inc. reports that 35 percent of marketers send their customers three to five emails per week. With so much riding on email, EXHIBITOR asked email experts to separate first-class metrics you might be overlooking from the junk ones you can lose. More | Free Digital Magazine Subscription |
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IDEAS THAT WORK  |
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Barry Callebaut USA LLC, a maker of myriad confections, came up with a tasty – and memorable – tactic that let attendees serve themselves. More | Free Digital Magazine Subscription |
INSIGHT  |
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Trade shows continue to provide value to exhibitors, but there are some warning signs. A key piece of this recent survey shows that exhibitors are feeling squeezed between rising exhibit-related fees and pressure to reduce their budgets, and they're finding it difficult to prove ROI. During this exclusive EXHIBITOR Insight Panel, EXHIBITOR's digital managing editor Emily Olson will join Jessica Sibila from The Exhibitor Advocate and Chloe Richardson from Explori to help viewers understand the data and provide strategies for overcoming common struggles. Register Now for Free | Free On-Demand Videos |
FROM THE ARCHIVES  |
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Consider these factors when comparing options for your next portable/modular exhibit. More | Free Digital Magazine Subscription |
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This week on EXHIBITORNow, Fern Exposition Services joins forces with Nth Degree, and Mark and Mike speak with IAEE's Executive Director David Dubois at the ESCA Summer Educational Conference. Give us 30 minutes, and we'll give you everything you need to know Now! Listen Now |
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DIGITAL EDITION  |
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The newest digital issue of EXHIBITOR magazine is now available, featuring our 37th Annual Salary Survey, the Portable/Modular awards, Lessons from a First Year Marketer, Nine Costly Blunders, and more! Read this Issue | Subscribe for Free |
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 This session will focus on contracting basics, specific contract clauses that cause liability, breach, modifications, and intellectual property rights. Live, online, July 10, at 2:00pm ET. |
 Liability Related to Social Media, Liquor and Host Issues, High Risk Activities, and Data Protection
This legal session will provide an easy-to-understand review of high-level legal statutes which relate to or impact trade shows, exhibits, and events of all sizes. 45-minute online session, July 28, at 1:00pm ET. |
CERTIFICATION  |
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See what CTSM grads are saying about the Certified Trade Show Marketer (CTSM) Program, the industry's only university-affiliated professional certification, with more than 4,000 trade show professionals enrolled. CTSM is designed to provide you with a solid foundation of education, tools, and the support network to excel. Watch the Videos | More about CTSM |
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