2012 Sizzle Awards Judges
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 Chip Besio
senior lecturer, Cox School of Business, Southern Methodist University, Dallas
Chip Besio has been an instructor in the marketing department of the Cox School of Business at Southern Methodist University since 1984. He currently is a full-time member of the faculty serving as a senior Lecturer and is the director for the Center for Marketing Management Studies.
Besio joined the Sewell Automotive Cos. in 1992 to head its newly created Marketing Center, which was developed to provide a number of services for Sewell dealerships including customer follow-up and direct-marketing programs. As director of marketing for Sewell, he initiated several customer-retention programs and directed the organization’s advertising and public-relations efforts.
Prior to joining Sewell, Besio Chip had an extensive background in marketing, having developed his marketing skills as a marketing officer in three professional service companies. Thereafter, he entered the advertising profession where he worked in two Dallas agencies before opening his own firm in 1981. He operated his agency for seven years before entering marketing and management consulting.
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 Mike Guillory
manager of worldwide brand and communications, Texas Instruments Inc., Dallas
Michael Guillory has more than 20 years of marketing, communications, and brand-management experience with emphasis in the consumer-electronics and computer-software industries. He has held marketing and branding leadership roles at The Sage Group plc, and Philips Electronics and currently manages Worldwide Brand and Communications for Texas Instruments’ DLP products division.
With trade shows and events as part of his marketing mix, Guillory has led major, integrated show promotions spanning the United States, Canada, China, Taiwan, Japan, and across Europe and India. Whether it was directing massive show-floor properties and promotions for Comdex, the International Consumer Electronics Show, the Mobile World Congress, etc., or maximizing exposure in smaller ways at vertical shows, Guillory has applied creative thinking to break through the noise at any event. He holds a degree in Marketing and Communications from Oklahoma State University.
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Andrea Lamarsaude
vice president of marketing, The Maker Group, Dallas
As vice president marketing for The Maker Group, Andrea Lamarsaude is responsible for planning, development, and implementation of all marketing strategies, marketing communications, and public-relations activities. She is also the immediate past president of the DFW American Marketing Association. Her previous board positions include executive vice president of programming, president-elect, and president.
Lamarsaude has more than 20 years of experience in all areas of marketing, including marketing-strategy development and execution of communication plans, project management, social-media strategy and execution, trade show and event management, and writing/editing marketing communication tools. She holds a bachelor's degree in business administration, specializing in marketing, from Southern Methodist University, international management accreditation by INSEAD University, and professional certification, received via Alcatel's leadership training program, from the Ecole de Management Lyon in France.
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 Susan Shuttleworth
director of corporate marketing communications, TransCore, Carrollton, TX
Susan Shuttleworth has 20 years of exhibition-industry experience, overseeing TransCore’s integrated-marketing programs in transportation-business segments for industries including electronic toll collection, airports, homeland security, and electronic vehicle registration.
Leading a team of 14 employees, Shuttleworth is responsible for TransCore's exhibits at more than 130 annual transportation-industry shows. She was a member of EXHIBITOR Magazine's Editorial Advisory Board in 2009, 2008, and 2007, and won an EXHIBITOR Magazine Sizzle Award in 2003, 2002, and 2001.
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Jeannine K. Swan
president and owner, Global Exhibit Management, Fort Worth, TX
Jeannine K. Swan is president and owner of Global Exhibit Management, a full-service exhibit- and event-management service company with capabilities in Europe, South America, Asia, Australia, and South Africa. Swan founded the company in 2002 in Fort Worth, TX, and has more than 25 years of experience working in the global trade show market. She has taught international exhibiting seminars at industry events such as those hosted by the Corporate Event Marketing Association and TS2 as well as the University of California Santa Cruz.
Swan started her marketing career in the oil business as an international trade show manager for a major drilling-fluids company. She next coordinated U.S. exhibitors for an oil show held on a North Sea ferry that traveled to eight countries throughout southeast Asia. She also worked in account services for an exhibit builder with offices in Houston and London. Her domestic work with two major installation/dismantle companies included starting the international service department for one of them.
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Amanda Helgemoe
founder, Nuvista Event Management Services, Dallas
In January 2000, Amanda Helgemoe founded Nuvista Event Management Services, which is now a nationally recognized leader in show-service management. The company specializes in project management, labor, audiovisual-content development, and equipment rental.
While serving on the E2MA board of directors, Helgemoe has participated in several committees to help address industry-wide issues and concerns. Most recently she was awarded the E2MA Intrepid Award for her work on the development of the Exhibit Industry Council, a nonprofit member association designed to define and advocate exhibitor-focused best practices. She also serves on the board for the Exhibit Designers and Producers Association.
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2010 Sizzle Award Winners:
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Category:
Integrated Program
Exhibitor:
MG Design Associates Inc.
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Category:
Direct Mail
Exhibitor:
Precision Dynamics Corp.
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Category:
Traffic Builder
Exhibitor: Deckel & Moneypenny Exhibits
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Category:
Integrated Program
Exhibitor:
3D Exhibits Inc.
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Category:
Traffic Builder
Exhibitor:
Procter & Gamble Pet Care
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