Themes & Integrated Marketing
Learn how companies have successfully integrated multiple types of marketing into one consistent effort and theme.
|
 |
Online Articles |
Boston Tea Party
At a Boston trade show for orthodontists, Marla Merritt, sales and marketing director for OrthoBanc LLC, kicks off a competitive revolution by riffing on the host city's history. Her tea-party-themed exhibit grows leads by 145 percent.
|
Fighting Words
To generate show-wide awareness at Interop Las Vegas, Lorna Pierno, Xirrus Inc.'s director of marketing programs, delivers a prizewinning boxing-themed program that brings in $1 million in show-related sales.
|
Mardi Gras Makeover
CareerBuilder Inc.'s Adam Polaszewski works his voodoo with a New Orleans-themed exhibit overhaul, cutting costs and conjuring a 65-percent increase in booth traffic.
|
To Bee or Not to Bee
Impact Unlimited Inc. cross-pollinates a popular game-show parody with a bee-themed campaign to create show-wide buzz.
|
Lemon Heads
Steelhead Productions creates a thirst-quenching integrated marketing program that nets a mouthwatering 48-percent increase in booth traffic over the previous year.
|
On the Road
Faced with a dramatic dip in trade show attendance, three companies turn to mobile exhibits to reconnect with existing clients and prospect for new ones.
|
Demo Day Camp
West, a Thomson Reuters business, uses a whimsical summer-camp theme to lure elusive law librarians to its booth and conduct a record 4,081 product demos, almost 18 percent more than the previous year.
|
The Brown-Bag Booth
Faced with a 50-percent budget decrease and forced to re-evaluate its presence at EXHIBITOR2009, Kubik Inc. burns its original plan and MacGyvers an integrated program that exceeds lead-generation goals by 145 percent.
|
Olfa's Retro Fix
Utility-knife maker Olfa Corp. slices through its competition with a keen strategy of pre-show mailers, themed exhibits, whimsical stickers, roving crowd gatherers, and snappy at- and post-show giveaways.
|
|
|
Article Library (PDFs)
Theme Weavers
Three exhibitors with a rich history of thematic booths show you how to entertain, inform, and generate ROI with thoughtful themes.
|
Once Upon a Trade Show
EWI Worldwide's Mad-Libs theme touted their storytelling expertise by literally building attendee's ideas into their strategy.
|
Food for Thought
MG Design's gourmet cooking theme turns their creative expertise into a memorable experience, and a 26-percent increase in leads.
|
Lego Land
Cramer's "building connections" metaphor comes to life with a Lego-centered promotion that exceeds goals by 100 percent.
|
Pause Marketing
Derse Inc's calming experiential exhibit offered attendees a break and, perhaps, gained their unprecendented focus.
|
Booty Call
ScanAlert Inc.'s pirate-themed promotion sent booth visitors to 14 partner exhibits with a ripple affect throughout the show floor.
|
Breaking Oral Tradition
Procter & Gamble Co. revives a tired hospitality event for a multifaceted product launch.
|
Coming Out of Hiding
Mossy Oak Inc. draws attendees by re-creating the environment they love on the show floor, with a 130-percent increase in traffic.
|
Foot Traffic
With a little marketing saavy, a steep learning curve, and $25,000, Linda Spann's new product launch generates $100,000 worth of orders.
|
Monster Takes Las Vegas
Monster Worldwide moves from low-profile extravagances to high-visibility giveaways that turned attendees into billboards.
|
Rebel With a Cause
Bentley Systems Inc.'s Huw Roberts defies convention, shifting his strategic goals to quantity, not just quality. How he made it work.
|
Scents and Sensibility
ScentAir Inc. proves once again that attendees prefer product experiences over demos with their appeal to visitors' senses.
|
Bling's the Thing
3D Exhibits Inc.'s booth-makeover contest, that generated nearly 41,000 votes and 60 percent more sales leads than expected.
|
Marketing with Martians
Blue Telescope uses their own interactive media to garner an out-of-this-world 317-percent increase in qualified leads.
|
Music to Their Rears
Napster Inc. did good by doing bad, teasing customers with a strip show that drew twice its goal of 500 visitors a day.
|
Natural-Born Killers
Astellas Pharma US Inc.'s killer campaign attracted and educated 1,500 physicians..
|
Risky Business
Global risk-management, insurance, and consulting firm Aon Corp. educates attendees with a game of Risk.
|
Health-Care Honky Tonk
Healthcare Management Systems Inc. tips its hat to the Grand Ole Opry, tripling leads and landing a contract worth $1.7 million.
|
Choose Your Own Adventure
To demonstrate its key differentiator, MG Design Associates invites attendees to create their very own space.
|
Bait and Pitch
Fish Software's razor-edge technology pre-qualifies attendees and recognizes key prospects the minute they enter the exhibit.
|
The No-Surprise Party
1220 Exhibits' unique take on a time-honored celebration, the "no surprises" party nets the best present of all, doubling RFPs.
|
A Quality Education
Exhibitgroup/Giltspur's life-sized board game educates attendees on the value of quality and increases leads by 50 percent.
|
|
 |
| Top of Page
|
|
|
