Exhibit Marketing - Technology
Learn about cutting-edge, trade show and event technology as well as new industry applications for old standbys all of which save time and increase effectiveness.
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Let There Be Light-Emitting Diodes Everything you need to know about LEDs, the biggest advance in trade show lighting since the bulb itself.
Multipurpose Mailer Thanks to an innovative personalized mailer, XMPie Inc. generates buzz, qualifies leads, and demonstrates its software before even setting foot on the show floor.
E-marketing: How to Test and Measure Your Next Campaign Faster than a postal letter. More powerful than a banner ad. Able to leap tall organizational structures in a single bound. E-mail can accomplish it all but only if your message gets read.
Has Anyone Seen My Staff? Unable to keep tabs on its 100 booth staffers, Hafele America Co. implements an electronic staff-tracking system that boosts leads and enhances customer service.
Paper vs. Electronic The luddites square off against the technophiles to debate the pros and cons of paper and electronic lead systems.
All-Star Awards: Online Anytime Pat Reardon takes Cisco Systems Inc.'s Networkers Conference online to attract 300 new users and add value for existing attendees
Caught on Camera Seven exhibitors take a reality-TV approach to their in-booth programming, turning their cameras on attendees and making them stars of the small screen.
The Value of Virtual Community MySpace.com marketing maverick Shawn Gold explains why today's online toolset gives event marketers the power to build community like never before.
Weird Science When it comes to see-through concrete, disposable video, and LED fabric, the future is now.
Scan, Swipe or Scribble? Are badge scanners just another impersonal, techno-chic proxy for human interaction?
Signs of the Times Cisco Systems Inc. trades in its printed signage for digital signs to cut costs, decrease revision time, and improve customer communication.
PeopleSoft: Growing Event Attendance Through Market Segmentation Aiming for a 20-percent attendance increase at its user conference, PeopleSoft Inc. developed a targeted-marketing promotion that segmented customers based on demographics and behavioral responses. Attendance soared smashing PeopleSoft's goal.
