Strategic Planning & Management
Great trade show programs are built on clear, high-level strategies. Use these case studies to hone your strategic thinking.
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Online Articles |
A Novel Approach
EXHIBITOR's Editorial Advisory Board offers their top-eight picks for your summer reading list.
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What Did You Expect?
Everything may be relative, but if you're not relatively realistic when setting your objectives, you can expect to fail.
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Wise Advice
To help you learn from my mistakes and successes, here are 10 things I wish I had known when I started my career in the trade show industry.
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Article Library (PDFs)
Come One, Come Few
Agfa Graphics N.V. uses a "no tourists" booth strategy, customer-pampering activities, and an in-booth auction to generate more than $166 million in show-related sales – and help buoy up the company's sinking financial ship.
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Remember Me?
What makes an exhibit memorable? Exhibit Survey Inc.'s annual study, says exhibit design, product demonstrations, and presentations.
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Toyota's Authentic Off-Floor Experience
To pry loyal truck buyers from the Big Three, Toyota creates an off-floor customer-centric experience.
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Face-Time Redesign
Matt Hassett's four-part plan to increase staff-interaction rate at Globalcomm 2006 — and double sales leads in the process.
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All-Star Awards – Feed the Bottom Line
Farm Credit Canada's reinvented sponsorship harvests a 50-percent sales increase and a literal hill of beans.
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Consolidation: Putting It All Together
Five trade show program consolidation strategies that strengthened brands and streamlined strategies.
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Ask Your Customer, Stupid
Four exhibitors who asked customers what they wanted and took their advice.
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All-Star Awards: 1-Percent Solution
Bob Milam focuses his promotion, exhibit, and staff on key customers – to the tune of $750,000 in sales.
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