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Exhibit Marketing - Space Selection
Location. Location. Location. Here are the statistics, tools, and strategies to help you select the best booth space at your next show.

Single Article PDFs
Click an article title for detailed information.
All-Star Awards – Pocket Change
Michael Mecham of Levi Strauss & Co. uses the buddy system to increase exhibit effectiveness despite budget cuts.
How to Get the Most From a Venue Inspection
Five corporate event experts share their on-site inspection secrets – from customized checklists to undercover detective work.
Selecting Booth Space
The ins and outs of choosing where to set up shop.
Lost in Space
12 ways to overcome a bad booth location.
Guerrilla Space Selection
It ain't the size, it's the location. Simon & Schuster Interactive avoids the big sharks in E3's expo halls and makes a splash in the lobby.
The Art of Choosing a Booth Space
It's all about visitor psychology. Here are five theories.
Quiet Please!
How three exhibitors overcome the distractions of a noisy show floor to capture customer attention.
Trade Shows For Rookies
Your must-have guide for understanding strategy, logistics and vendor relationships.
Outdoor Exhibiting: The Great Wide Open
Should you exhibit with Mother Nature? Consider these benefits and risks to help you decide.
Online Articles
Space Selection
How do priority-points systems work, and how can you assure you get the best possible space for your booth?
Navigating Space Selection
An industry veteran's guide to selecting your company's next booth space.
Pop-up Retail
Pop-up retail is ready-made and waiting to be adapted by the trade show industry if for no other reason than it makes good sense.
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Additional Resources

Exhibiting Tips:
Planning

Seminars:
ExhibitorFastTrak San Francisco:
Show Operation Basics – Part I: Pre-Show Planning