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		Exhibit Marketing - Product Presentation Learn how to show your stuff effectively. Guidelines, strategies, and real-life examples show you how to put your best product forward via demos, displays, and live presentations. Single Article PDFs Click an article title for detailed information. Bait and Pitch Fish Software Inc. baits its customers and takes them on an educational product demonstration using a high-tech lure once used to battle the Nazis. Recipe for Success ProQuest Information and Learning savors the flavor of success with an exhibit experience that tantalizes attendees' taste buds and generates an 86-percent increase in leads. Prizes Out, Products In Johns Manville quadruples its quality time with attendees by trading a car giveaway for a realistic product-demonstration game. We Proudly Present From corporate overviews to in-booth entertainment, five presentation experts identify six categories of in-booth presentations and provide tips on how to select the right approach for your company's audience and objectives. The Intangible Experience Challenged to bring its multifaceted software to life, Siemens Medical Solutions USA Inc. turns to an imaginary grandmother and doubles its leads from the previous year. Display Must Go On Six product displays that rival Crate and Barrel in attendee allure. Now Playing in Theaters Six presentation theaters that go way beyond plasma monitors and folding chairs. I'll Believe It When I See It Six product demos that prove their claims right before your very eyes. Press Pass Tips from the press on how to get their attention at a trade show. Ticket to Ride At the 2005 Chicago Auto Show, Chrysler Group took attendees for a ride. Equipped with a swipeable card that tracked time and activities, 800,000 attendees test-drove Chrysler vehicles. Movers and Shakers Want to blend out on the show floor? Try adding action to your exhibit with one of these 10 examples. All-Star Awards: Software and the City Leann Bradburn of SignalSoft Corp. creates an interactive exhibit that increases sales leads by 216 percent. Five Ways to Make Your Small Exhibit More Effective Industry experts weigh in on how to give your small booth a competitive edge – without breaking the bank. Prove It! Seven product demonstrations that prove their product claims beyond a shadow of a doubt. Sizzle Awards – Mirror, Mirror… Matrex Exhibits uses image consultations to lure attendees to its booth for conversations averaging 12 minutes each. Sizzle Awards – Turf's Up New to the golf market, Georgia-Pacific shoots a 12-percent return with its shady direct mailer. Sizzle Awards – Twist and Tout An old game offers a new twist on product demonstration, and scores 236-percent more leads than expected. Will Your Speaker Self-Destruct? Sexist jokes, faked videos, blatant self-promotion – some speakers make you wish they'd come down with laryngitis. Here's expert advice on how to choose a speaker you won't regret. Corporate EVENT Awards: Hogwarts and All Warner Bros. Entertainment Inc., ''Harry Potter and the Chamber of Secrets'' DVD and Video Launch - Gold Award, Innovation Tier, Décor Design Category Corporate EVENT Awards: Scare Tactics Lincoln Ballistic Protection Series Launch - Gold Award, Performance Tier, Product Launch Category Corporate EVENT Awards: Shock and Awe Tenneco Automotive, Monroe Ride Safe Tour - Silver Award, Performance Tier, Mobile Marketing Category Corporate EVENT Awards: Start Your Engines Audi AG Frankfurt Sports Night - Silver Award, Performance Tier, Media Event Category Corporate EVENT Awards: Test Flight Tablet PC Airport Demo Program - Gold Award, Performance Tier, Product Launch Category Wheee! ''Ladies and gentlemen, step right up. Welcome to the Exhibitgroup/Giltspur fun house, where you'll find the latest and greatest in interactive exhibit experiences.'' Tools of Engagement Here are eight engaging presentation techniques that use everything from incentives to on-stage toilet stalls to help attendees tune in. It's Hard to Ignore a Man on Fire Extreme trade show demos can be dangerous. They might fail. But the greater the risk, the greater the payoff. The All-Purpose Small Exhibit The 10-foot exhibit, like the basic black dress, can be easily adapted to accommodate a variety of applications. Here are five applications that highlight what's possible. An Event in Three Acts Cemex firms up its corporate message – with actors, dancers, and near-naked people in plastic. Caution Filling is Hot! EXHIBITOR magazine's sixth annual Sizzle Awards serve up nine sure-fire exhibit and corporate event promotions. Real Tattoos And Other Extreme Promotions Four exhibit promotions that blur the line between reality and virtual reality. Trade Show Planning Guide Organize the details of your show planning activities with these worksheets from EXHIBITOR magazine Different Strokes: A Low-Cost Small Exhibit Makeover Industry experts offer 10 options to improve Northland Putting Greens' booth. How to Measure Live Presentations Use professional survey techniques to identify and deliver useful results. Presentations: Who Needs 'em? A live presentation can be a blessing or a curse for your show program. It's a big decision. Here's help. Demolition Demo Rubbermaid beats the living daylights out of its own products to show it doesn't just talk a good game. Online Articles Coming Out of Hiding Mossy Oak Inc. takes aim at attendees and licensees with a campfire-themed exhibit and a three-part presentation strategy, generating a 130-percent increase in booth traffic. Home Improvement Tired of boring old booths, Belkin International Inc. takes a tip from Ty Pennington and drives its message home with an extreme exhibit makeover. Oral Hijinks Colgate-Palmolive Co. uses an inverted theater to "edutain" dental professionals about the benefits of Colgate Total toothpaste, attracting more than 5,000 attendees at the 2006 American Dental Association show. Battle of the Bolts Interlake Material Handling Inc. creates an in-booth activity that pits attendee against attendee, demonstrating its product, driving increased booth traffic, and exceeding lead-generation goals by nearly 70 percent. Intel's Core Competency Intel Corp.'s hands-on, make-it-relevant method simplifies its complex Core 2 Duo processor and attracts 85,000 attendees to its booth. A Panoramic Prescription Amgen Inc. and Wyeth Pharmaceuticals infuse their in-booth presentation with a little movie magic, nearly quadrupling booth traffic and increasing face time with attendees. Presentation Pointers Ten tips to help you make the most of your company's next in-booth presentation. Teaching Execs How to Present How do you handle executives that insist on speaking at your corporate events, but who are, at best, mediocre speakers? Three experts weigh in. The Power of Praise Cerner Corp. takes a leap of faith and turns its booth over to 83 customer evangelists, spreading the word and contributing to a 22-percent increase in leads. Using Corporate Events to Drive Innovation Northrop Grumman Corp. retools an obligatory technical-development event from a bare-bones science fair to a strategic innovation showcase. Session Development When it comes to conference sessions, how do you decide which sessions to offer and who should present them? Three experts weigh in. Product Placements Six product displays that will lure attendees in for a closer look. Inside Secrets of the Blah-Blah Speakerhood Eight industry insiders share secrets on how you can score coveted trade show speaking opportunities for senior executives — and high-visibility kudos for your program. Game Plan DayMark Food Safety Systems increases its leads by 200 percent with carnival-style games that double as product demos. Relaunch After a dismal product launch, Compuware Corp. shifts its target audience from executive-level decision-makers to the software developers who actually use its products, creating an interactive customer event complete with hands-on education. The Amazing Race MC2 lures jaded exhibit and event managers off the Vegas strip with a city-wide scavenger hunt. Under the Influence Diageo turns bartenders into brand evangelists with a series of strategic events designed to educate, pamper, and recognize the talents of its customers. Volkswagen: A Luxury Brand? Besieged by skepticism over the launch of two new luxury vehicles, Volkswagen of America Inc. converts its doubtful dealers into enthusiastic evangelists by redefining its marketing strategy with a luxury ride-and-drive experience. Failure Is an Option When I ask suppliers why they think clients no longer use real-time product demos, their answer is simple: "People are afraid to fail." Top of Page Additional Resources Exhibiting Tips: Demonstrations Services: Live Presentations Light Boxes Seminars: ExhibitorFastTrak Boston: Beyond the Basics of Booth Selling ExhibitorFastTrak Atlanta: Beyond the Basics of Booth Selling

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