Event Marketing - Mobile Marketing & Road Shows
Learn how to take a marketing program on the road, via a tractor-trailer setup or one of an endless variety of mobile-touring vehicles. Here you'll find advice, resources, and examples of programs that have hit the road successfully.
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The Mother of All Databases Tour
Silicon Graphics uses outside experts, inside moles, and high-tech demos to achieve a 35 to 1 return on investment. |
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Banking on Ben
To drive its brand to its clients, Bank of America created a traveling country club – and hit a hole in one. |
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The 'No Respect' Tour
Milwaukee Electric Tool's road show draws 1,000 visitors per day – making its blue-collar customers feel good about themselves. |
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Corporate EVENT Awards: Press Run
Hewlett-Packard Co. Impressions Road Show - Silver Award, Performance Tier, Mobile Marketing Category |
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Corporate EVENT Awards: Shock and Awe
Tenneco Automotive, Monroe Ride Safe Tour - Silver Award, Performance Tier, Mobile Marketing Category |
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Corporate EVENT Awards: Test Flight
Tablet PC Airport Demo Program - Gold Award, Performance Tier, Product Launch Category |
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Seeing is Believing
Acuvue caught the eye of the most important market for colored contact lenses – with pizza parties, product samples, and personality tests. |
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The Gravy Train
Siemens built a train to carry its technology to its customers – and ended up with a runaway hit that picked up 700 passengers a day. |
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The Misery Tour
Doctors Without Borders gives guests cholera, diarrhea, and famine – and they come back for more. |
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Sixth Annual EXHIBITOR Magazine All-Star Awards
Honoring innovation in exhibit and event marketing. |
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The Great Texas Panty Raid
L'eggs ran a mobile tour across the Southwest to sell its new line of Body Beautiful hosiery. Sales jumped 37 percent in a story of sheer success. |
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The Games People Play Tour
To celebrate its 50th anniversary, Sports Illustrated went in search of the games that made us great. |
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To Play's the Thing
Lego builds sales and goodwill for a classic product – one plastic brick at a time. |
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The Cookies ‘n' Crime Tour
It's no mystery how Court TV used the public's fascination with forensics to increase a show's brand identity by 33 percent. |
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I Was Abducted by Aliens!
To promote a new TV show, the Sci Fi Channel brought alien abduction down to Earth – and got results that were out of this world. |
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They Don't Write Songs About Toyotas
Chevrolet wheels in customers – with nostalgia, rock and roll, and the cover of the Rolling Stone. |
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Under the Big Top
Everything you ever wanted to know about tent rental – and more. |
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Honk, Honk. Avon Calling.
The Avon Lady is back – and this time she's coming for the MTV generation. |
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Uncle Sam Wants You, Game Boy
Forget honor and duty. Today's Army uses extreme sports and virtual reality to recruit new troops. |
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The Rolling Thrones
How Charmin uses bathroom humor to increase sales 14 percent. |
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Road Show Comparisons
This reference chart helps you decide if road shows are right for you. |
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The Million Dollar Screwing
How DeWalt drives up retail sales 20% with a traveling shoot-out guys can't resist. |
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Flying Low
If corporate VIPs won't come to Embraer's jets, Embraer will bring the jets to the VIPs. |
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First, Pick a Disease
Doctors Without Borders converts 99% of its roadshow visitors by turning a cause into an experience. Their secret? Make people sick. |
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Vroom!
Harley-Davidson's 100th anniversary party celebrates its machines, its culture and its tribe of loyal customers. It's event branding for the future. |
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TEEM Awards
EXHIBITOR Magazine's Top Exhibit and Event Managers of 2002 |
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Why Mobile Exhibiting is on the Move
Despite the battered economy, the mobile-exhibit business is booming. Why are event marketers hitting the road? And is it time you did the same? |
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Four Solutions, One Problem: Going Greener
Four companies, from a multinational media giant to a luxury auto brand, prove that creative blends of Green efforts add up to sustainable reductions of their events' environmental impact. |
Crash Course
Tire manufacturer Bridgestone Firestone lends its dealer-training road-show setup to a nonprofit youth-driving academy, building knowledge and awareness among those who sell its tires – and the young drivers who put those tires to the test. |
Mini's Customer Caravan
How Mini USA convinced 7,000 customers to spend up to 17 days immersed in its brand. |
Charmin Scores a Royal Flush
By providing posh public restrooms in a high-need locale, Procter & Gamble Co. transforms Charmin toilet paper from a commodity into a luxury item, worthy of the 460 million media impressions generated by the event. |
Marketing Smackdown
In a trademark move, World Wrestling Entertainment Inc. crafts an unforgettable fan-focused event that incorporates its television programs, magazine, live events, and Web site into one tour. |
Toyota's Word-of-Mud Marketing
Toyota Motor spends millions of dollars to connect with just a few thousand customers - then lets them do the marketing. |
How Big Brown Rebuilt its Brand
Known for decades as a package-delivery company, United Parcel Service of America Inc. repositions itself as a global supply-chain leader with a multi-year series of C-level symposia with a ''going global'' message. |
Bank of America Takes Manhattan
To launch a new trading service, Bank of America storms New York for a day, interacting face to face with more than 500,000 people and generating nearly 180 media mentions. |
Four Problems, One Solution: Pop-Up Events
Four companies, offering products from cell phones to spuds, pop up in temporary locations to revive slumping sales, promote corporate philanthropy, launch a new product, and attract female customers. |
Emotional Branding
Doctors Without Borders invites event attendees to contract fatal diseases and experience life in a refugee camp to drive awareness, donations, and volunteers. |
HP's Hidden Hype
To build a community of customers for its large-format printers among emerging artists and designers, Hewlett-Packard Development Co. launches a series of pop-up art galleries with no visible tie to its brand. |
Own Your Market: Get Set, Mow
Gold Eagle Co. abandons conventional marketing strategies and creates a nationwide sensation: lawn-mower racing. The result: 90-percent market share and 86 million media impressions in 2006 alone. |
Four Solutions, One Problem: Professional Education
Four companies provide learning experiences at their events that reach far beyond boring lectures. Their innovative solutions include museum-style tours, field trips, and a symphony orchestra. |
Microsoft's Partner-Driven Road Show
To reach small businesses nationwide, Microsoft Corp. rolls out a high-tech show on wheels – and puts its partners in the driver's seat. |
Ford Stops Traffic
When drivers think SUVs, they don't usually think 'green.' To turn the tide, Ford Motor Co. holds a series of events for police departments across the country and enlists their help to promote its new hybrid SUV. |
Aloft A-Go-Go
Starwood Hotels' new Aloft brand hits the road with rolling accommodations that are reinventing the staid world of hotel marketing – and exceeding goals at every stop. |
Why Don't We Do It on the Road?
From computer chips to coffins, five very different companies show how mobile-marketing programs can increase sales. |
Inflatables
Ten ways to use inflatables at your next corporate event. |
One for the Road
Jack Daniel's takes its distillery to more than 22,000 cowboys and bikers, and triples expected sales. |
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