Lead the Way
Ten tips to help you increase lead fulfillment and protect your trade show program in the process.
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Research to the Rescue
Amy Gregory uses a triple-pronged research strategy to win over internal skeptics, overhaul her exhibit-marketing program, and increase booth traffic by an average of 41 percent.
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Audits and Surveys: What You Don't Know Could Cost You
What are audits and surveys – and why should you care? EXHIBITOR explores this relatively new world of accountability and validation, and provides four measurement applications to help you plan and improve your program.
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How to Design a Lead Form
Wondering what information to collect from prospects at the show? Ask your sales team.
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Beyond the Fishbowl
Doug MacLean's step-by-step guide for using lead forms to collect a myriad of data for internal stakeholders.
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State of the Industry
The Center for Exhibition Industry Research's annual CEIR Index reports a fourth consecutive year of performance growth.
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Trade Show Trends
While trade shows continue to attract qualified buyers and influence purchase decisions, the cost has never been higher.
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10 Survey-Writing Guidelines
Writing an effective customer survey requires knowing both what to ask and how to ask it.
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Fishing for Business
Does your company gather or filter leads? Learn which matches your objectives, and how to implement it with promotional tactics.
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How To Write a Trade Show Annual Report
Create an annual report to improve your program, generate corporate buy-in, and even raise your salary.
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Trade Show Trends
Exhibit Survey Inc.'s report is the industry source for attendee buying patterns and opinions on exhibit effectiveness.
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Forget Me Not
From crackerjack staff to dazzling demos, six companies earn marks in Exhibit Surveys annual Most-Remembered Exhibits study.
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All-Star Awards – Follow the Lead… Fast
G.E. Security Inc. converts PDAs into lead-retrieval systems, reducing follow-up time to seconds.
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9 Simple Fixes 10 Times the Sales
About to give up on trade shows, Paul Fazio hired a consultant whose eye-opening analysis resulted in nine changes that doubled leads, and generated $4 million.
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Paper vs. Electronic
The luddites square off against the technophiles on paper vs electronic lead systems.
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Industry Benchmarks - Trade Show Trends Report
The industry source for attendee buying patterns and opinions on exhibit effectiveness.
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How to Measure the Value of a Trade Show Program
Coca-Cola's four-step process based on metrics used by sales, marketing, finance, and PR.
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All-Star Awards: Keeping Score
Lisette Riveira of Florida Power & Light Co. evaluates a program of 39 annual shows, trims her calendar by 69 percent and boosts leads from zero to 200 per show.
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All-Star Awards: ROI Reboot
Hewlett-Packard's Glenda Brungardt initiates automated measurement to provide analysis on over 400 shows.
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