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Event Marketing - Lighting
This topic area sheds some light on corporate event lighting techniques, terminology, and special effects, all of which can turn up the drama at your next event.

Single Article PDFs
Click an article title for detailed information.
The Ins and Outs of I&D
Tips to help you maximize straight time, minimize overtime, and reduce your installation-and-dismantle expenses.
Let There Be Light-Emitting Diodes
Everything you need to know about LEDs, the biggest advance in trade show lighting since the bulb itself.
The Trade Show Circuit
An industry veteran's non-technical answers to exhibitors' 10 most frequently asked questions about exhibit electricity.
Something Doesn't Add Up
How to audit your invoices and avoid overpaying.
Ballpark Budgeting
Here are the stats and formulas you need to pull a budget out of thin air.
Fire in Your Booth
A guide to fire regulations and fire safety in trade show facilities.
How to Create a Trade Show Timeline
A timeline that tracks show details can help you prioritize your workload, meet your deadlines, and keep your sanity.
Tips and Formulas for AV Presentations
If you're giving a presentation to an audience of five, how big should the screen be? If you have a crowd of 500, how many microphones do you need?
Installation: The I in I&D (Part One of Two)
Avoid the perils and pitfalls of exhibit setup with this step-by-step guide.
Organizing Your Show Binder
How to design a binder for instant finger-tip access to all your paperwork.
What Are the Rules?
An introduction to exhibiting guidelines and standards.
You Have the Power… Or Do You?
How to avoid feeling powerless when ordering and managing electrical needs
Bring Up the Lights
Your buffet looks green, your attendees gleam yellow, and your speaker glows like nuclear waste. It's time you learned the basics of corporate event lighting.
How Do You Work With Unions? Be Nice.
Your installation and dismantle will be easier if you cultivate good relations with your labor team.
Ordering Electrical Services
Plug in to knowledge on your exhibit's electrical needs.
Trade Shows For Rookies
Your must-have guide for understanding strategy, logistics and vendor relationships.
Online Articles
International Exhibiting Guide
Learn the ins and outs of exhibiting in Mexico City, Mexico; Dubai, United Arab Emirates; and Shanghai, China.
Installation: The D in I&D (Part Two of Two)
Dismantle is more than just install in reverse. It has its own unique set of problems. Prepare yourself with this step-by-step guide.
Fourteen Last-Minute Budget Busters
Corporate event planner Mark Chaplowitz identifies unexpected expenses that can blow your budget.
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Additional Resources

Exhibiting Tips:
Photography & Graphics

Services:
Event Lighting

Lighting Design

Buyer's Guide to:
Lighting

Speciality Lighting